With appearances across the UK and US TV networks, a loyal following and newspapers like the New York Times giving her glowing support, Lauren Luke’s hard work has paid off with rapid sales online and through her retail partner Sephora. The NY Times calls her the ‘Everywoman as Beauty Queen’:
A 27-year-old single mother from South Shields near Newcastle in England, Ms. Luke is nothing if not approachable. She is the kind of open-faced, plain-spoken Englishwoman you might expect to encounter at the butcher shop or corner pub. With her plump proportions and pretty if nondescript features, she seems an unlikely [...]

The YouTube star who launched a make-up range launched her new line of products last week in the stores of Sephora. The beauty chain now stocks 5 ‘palette’ boxes that she spoke to PSFK about in an interview in May.
It’s quite enchanting to watch the clips from other video-bloggers from the launch party at Sephora’s new store Times Square. Here’s one that’s put together a rather professional slideshow:

By Lauren Luke at Sephora
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From YouTube to Make-Up Line: By Lauren Luke

In an astute move, home-taught make-up maven Lauren Luke has turned her growing internet celebrity into a new product line called By Lauren Luke. While selling beauty products on eBay, a 26-year-old Lauren started posting her homemade make-up tutorials on YouTube to help her customers understand how to use the cosmetics better. Her candid, sweet ‘n simple videos quickly became popular how-tos, and within a matter of months, Lauren become the most watched YouTube personality in the UK. By Lauren Luke is being sold through her site, and offers 5 different color palettes created under the direction of Lauren Luke, [...]