A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
McDonald’s Creates Custom Big Macs To Suit Local Tastes
12 february 2013
The fast food conglomerate has taken regional preferences into account as it unveils new menus.
Does Branding Humans Push Animal Rights Too Far?
23 january 2013
In an attempt to highlight the pain experienced by dairy cattle, protesters are allowing themselves to be stamped with hot metal.
In Developing Countries, Are Tourists Taking Clean Water Away From Locals?
9 july 2012
Study finds visitors to Bali, the Gambia and Goa use 16 times as much water as locals, causing conflict and disease.
Can We Finally Blame Extreme Weather On Global Warming?
5 july 2012
Wildfires, heatwaves and storms witnessed in the the United States are 'what global warming looks like', say climate scientists.
What Is The Value Of A Tweet?
11 april 2012
An increasing number of celebrities are singing the praises of their sponsors on Twitter, but what good do such endorsements really do?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed