Levi Strauss & Co is taking a small step to help decrease the amount of textiles that are thrown away every year by adding a “donate to goodwill” icon to their clothing’s care tags.

I don’t think it’s a stretch of the imagination to say that vintage Levi’s are the stuff fashion dreams are made of. The iconic brand ( which is so internationally popular that during the heyday of communism, a pair could trade for about anything you could want in Eastern Europe) has been on the behinds of everyone from movie stars like Marilyn Monroe and James Dean to former and current US Presidents.

However, up until recently it was next to impossible to find good condition vintage (pre-1980’s) Levi’s without going overseas to clothing depots in Japan and Europe. This is all [...]

The piece I posted last week in reaction to Levi’s Go Forth ad campaign generated a lot of commentary. Beyond whether people agreed with my thoughts on advertising or not, the post created a heated discussion about race in advertising. Here are some of the comments made:
Christine Huang thanked us for striking up the conversation and said:
As you aptly put it – the campaign just fails to reflect the America – country of “pioneers” and fearless individualists – it’s claiming to represent. It just fails to connect. Perhaps WK was going for timelessness, but all I see is irrelevance. Today’s [...]

The latest Levi’s campaign to re-brand the dying apparel company leaves us frustrated and a little angry. A campaign by Wieden+Kennedy that was supposed to target Generation O seems to have ignored all the participation and multi-culturalism that this Obama-era is supposed to represent. Instead, we find lone white young men and women running through the hills and towards waves reflecting a misplaced interpretation of freedom.
Levi’s and its campaign don’t connect with the great things that are happening in this country, the radiant mix of cultures evolving within it nor the reality of its past.
Probably the most appalling ad in [...]

Coolhunting alerts us to news of a limited edition collection of Levi’s jeans available at Macy’s. The inside of the jeans have been printed with graphics that have apparently been inspired by 1980s video game graphics.
Levi’s