@PSFK » levi’s

PSFK’s Top Five Stories Of The Week

Fri, 13 Jan 2012 20:16:01 +0000

Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.

Levi’s Uses Instagram To Find Their Next Star

Fri, 06 Jan 2012 13:00:46 +0000

Fashion brand uses popular photo-sharing service to crowdsource talent for their advertising

New Levi’s Amsterdam Store Built From Second-Hand Materials

Mon, 02 Jan 2012 15:00:38 +0000

A re-purposed trade show booth and street finds create a localized environment.

How To Make Good Business Better [Video]

Thu, 08 Dec 2011 18:54:28 +0000

Pushing the boundaries of the business model is what it takes to survive in our new market of savvy, demanding consumers-- and it can actually save a business money.

Levi’s Releases 2 Million Pairs Of Sustainable Fiber Jeans

Mon, 07 Nov 2011 16:21:45 +0000

The apparel company has worked with over 40,000 farmers to produce sustainable cotton to benefit our environment and community.

Levi’s Launches Vintage Clothing Website

Wed, 19 Oct 2011 11:47:17 +0000

Agency Blank & Co. design the brand site that celebrates heritage and the company's iconic 501 jeans.

Triple Pundit: Levi’s Ditches Experience On Path Towards Water Savings

Tue, 18 Oct 2011 17:46:22 +0000

At PSFK CONFERENCE SAN FRANCISCO, the Senior Vice President of Design and Licensing spoke about the company's future in terms of sustainability and profit.

Live From PSFK CONFERENCE SAN FRANCISCO: Erik Joule Of Levi Strauss & Co.

Fri, 07 Oct 2011 15:29:31 +0000

SVP of Levi's Merchanding, Design and Licensning Team discussed his efforts to produce more sustainable clothing.

Levi’s Pulls ‘Riot’ Ad After Public Outcry [Headlines]

Mon, 29 Aug 2011 17:01:04 +0000

Public outcry forced Levi's to pull an ad it launched on Facebook last week. Titled ,'Levi's Legacy', the commercial seemingly glorified the London riots.

Romance Of The American Dream Thrives In Advertising [Headlines]

Mon, 15 Aug 2011 15:17:16 +0000

A string of commercials by American brands advertising American values, curated by A Continuous Lean.

Levi’s Pulls ‘Go Forth’ Riot Ad From UK [Headlines]

Mon, 15 Aug 2011 10:45:30 +0000

Levi's has withdrawn an advertising campaign that features a young man squaring up to riot police after a public outcry that it glorified the recent public disorder across Britian.

Levi’s Goes Forth With Global Advertising Campaign

Wed, 10 Aug 2011 11:43:45 +0000

The brand launches global 60-second film and digital engagement program on Facebook.

Levi’s Launches Jeans & Jacket For Commuter Cyclists

Wed, 13 Jul 2011 12:17:42 +0000

Commuter denim collection includes many features designed to address performance, safety and protection needs.

This Week In Brand Strategy & Marketing

Fri, 20 May 2011 12:25:16 +0000

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Levi’s Unisex Fragrance [Headlines]

Tue, 03 May 2011 13:24:43 +0000

Embedded with wild flower seeds to give old jeans yet another life.

Levi’s, Swoon & Cat Solen Collaborate On Short Film [Video]

Thu, 28 Apr 2011 18:54:48 +0000

The brand continues its string of smart and culturally-relevant collaborations, sponsoring a short film about a NYC-based graffiti artist.

Levi’s L.A. Film Workshop

Fri, 22 Apr 2011 16:04:59 +0000

The free film workshop at the MOCA in L.A. puts modern filmmaking techniques and tools into the hands of aspiring artists.

Brands Become Art [Pics]

Mon, 04 Apr 2011 17:21:39 +0000

The Dorothy collective is working on a series of painting that strip down famous brand logos into basic graphic forms.

Levi’s Introduces Commuter Cycling Series

Fri, 01 Apr 2011 19:03:47 +0000

Levi’s unveiled the Commuter Cycling Series, a collection of garments designed purposefully to meet the needs of the commuting cyclist.

Throw Away Culture Slows Down

Thu, 03 Mar 2011 15:31:10 +0000

Post recession hoarding is having an impact on purchase patterns as customers hang onto products for longer, squeezing every last drop of functionality from them.

Facebook’s Sponsored Stories: Social Actions Become Ads

Tue, 25 Jan 2011 20:12:15 +0000

The social network has created a remarkable new ad platform based on friend activity.

What Did PSFK Ship In 2010? #YearInReview

Fri, 31 Dec 2010 16:58:43 +0000

A round up of some of our achievements in 2010

Ed Cotton: How Big Brands Can Be Small

Tue, 23 Nov 2010 17:38:21 +0000

There's no way of faking this stuff- if you want to be a part of the small batch/hand crafted movement you can just do it by association, you've got to really do it.

Levi’s Water Less Jeans

Fri, 05 Nov 2010 14:41:08 +0000

The brand makes a move to make their manufacturing process more sustainable.

Levi’s Photo Workshop: A Community Photography Creation And Collaboration Venue Opens In NYC

Fri, 08 Oct 2010 22:19:21 +0000

Levi's creates a popup dream space in New York City for photography professionals and amateurs looking to hone their craft.

The Origins Of Denim

Mon, 04 Oct 2010 17:04:27 +0000

A new exhibition at Galerie Canesso unearths the humble origins of the fabric.

How Levi’s Is Succeeding In The Mall And At Boutiques

Tue, 07 Sep 2010 21:32:44 +0000

A Barbell retail strategy of premium and more approachable lines - and respective distribution - is contributing to the brand's growth.

Levi’s Branded Art Installation

Wed, 25 Aug 2010 11:44:13 +0000

The company's community presence expands in San Francisco as part of the 'We Are All Workers' campaign.

Levi’s Recognizes ‘All Asses Were Not Created Equal’

Thu, 12 Aug 2010 20:49:25 +0000

The Curve ID campaign is the latest in a recent slew of campaigns to embrace women's curves.

Imagining The Future Of Denim

Thu, 29 Jul 2010 18:30:08 +0000

This year marks the sixth edition of 'Denim' by Première Vision, which moved to its newest home within the industrial architecture of the La Halle Freyssinet in Paris.