We’ve covered previous marketing efforts from China’s leading sportswear and shoe company Li Ning, who seems to be willing to push the envelope in terms of innovative ways to reach the local youth market. The company recently released an eco-friendly shoe called the “Green 001″ for the Spring 2009 line. The shoe is constructed from eco-friendly materials, including ample use of hemp. In their marketing campaign (see above poster), Li Ning is promoting a simple theme: “Environmental Protection = Trendy.”
Interestingly, the tongue of the shoe is embroidered with the image of Wangari Muta Maathai, founder of the Green Belt Movement [...]
August 21, 2009
Li Ning’s Green Shoe Released in China
June 12, 2009
Video: Li Ning’s Chinese Shadow Puppet Basketball Commercials
Li Ning, the leading Chinese sportswear and shoe company, produced a series of TV commercials that feature traditional Chinese shadow puppets playing basketball. The commercials are set to traditional Chinese shadow play music and each player is endowed with super-human basketball abilities.
[via LRB]
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