http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/03/chinese-athletic-brand-li-ning-opens-its-first-american-retail-outlet.html Thu, 04 Mar 2010 21:06:32 +0000 Li-Ning, a major Chinese sports brand, has opened its first retail outlet in the US. ]]> http://www.psfk.com/2009/08/li-nings-green-shoe-released-in-china.html Fri, 21 Aug 2009 06:45:18 +0000 We’ve covered previous marketing efforts from China’s leading sportswear and shoe company Li Ning, who seems to be willing to push the envelope in terms of innovative ways to reach the local youth market. The company recently released an eco-friendly shoe called the “Green 001″ for the Spring 2009 line. The  shoe is constructed from eco-friendly materials, including ample use of hemp. In their marketing campaign (see above poster), Li Ning is promoting a simple theme: “Environmental Protection = Trendy.” Interestingly, the tongue of the shoe is embroidered with the image of Wangari Muta Maathai, founder of the Green BeltRead more...]]> http://www.psfk.com/2009/06/video-li-nings-chinese-shadow-puppet-basketball-commercials.html Fri, 12 Jun 2009 14:36:26 +0000 Li Ning, the leading Chinese sportswear and shoe company, produced a series of TV commercials that feature traditional Chinese shadow puppets playing basketball. The commercials are set to traditional Chinese shadow play music and each player is endowed with super-human basketball abilities. [via LRB]]]>