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[News] Mexican government regulates artisanal practices for creating mezcal, as spirit moves into mainstream
Design & Architecture august 15, 2013

Vodka Packaging Evokes Symbolism Behind Each Flavor [Pics]

Absolut Vodka redesigns packaging for its eleven flavored vodkas to with artistic interpretation of the main ingredients.

Retail october 11, 2012

Vodka Made From Filtering The Liquor Over Nude Models [Video]

Spirits company pushes boundaries with special edition liquor.

Syndicated september 27, 2012

Ed Cotton: Why Brands Need Places Of Origin

Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.'

Design & Architecture september 19, 2012

Ad Agency Creates Its Own Exclusive Whiskey Brand [Pics]

Mother New York brands its new white liquor as fun, contemporary, and cheeky.

Work september 19, 2012

14 Stories You Need To Know Today

Twitter has a new profile, burger joints are branding buns for bigger profits, and the McRib debut has been delayed until December...Links to start your day with.

Retail october 24, 2011

Johnnie Walker Creates Stylish Limited Edition Collection

Just in time for the holiday season, the whiskey brand teams up with Porsche Design Studio for a new collection with a luxury feel.

Travel july 30, 2011

Need To Know: 10 Must Read Posts Of The Week

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.

Advertising july 19, 2011

Ed Cotton: Diageo Partners With Celebrities To Win Over Consumers

The spirits holding company collaborates with Pharrell Williams to create a liquor targeted at women called Qream.

Advertising march 23, 2011

Jack Daniels' Tennessee Honey Unveiled

The world-famous whiskey brand introduces a sweeter version of their flagship product.

Work august 13, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Arts & Culture june 15, 2010

(Pics) Strangely Perfect: A Branded Peep Show

A new promotion for Dutch liquor Bols aims to have people peering into mysterious storefront windows across New York.

Innovation march 2, 2010

Oxygenated Alcohol Won't Give You A Hangover

Researchers at Chungnam National University in Korea have devised a way to hack alcoholic drinks in order to decrease hangovers without killing the potency.

Home september 22, 2009

Home Distilling Makes a Comeback

Salon reports that home-brewed liquor's popularity is on the rise.


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