The Wall Street Journal reports that the fallout surrounding Chinese hurdler Liu Xiang’s withdrawal from the Olympic Games has been met with positive messaging from his sponsors. The athlete, who achieved worldwide fame after he won China’s first gold track and field medal at the 2004 Olympic Games, limped off the track last week complaining of a hamstring injury. Millions of Chinese fans, some of whom had traveled great distances to see their Olympic “hero,” were heartbroken and expressed emotions ranging from anger to sorrow. Liu Xiang’s sponsors, which include heavy-hitters such as Nike and Lenovo, have followed up with [...]
Read more...August 22, 2008
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Featured Posts in Advertising & Branding
See All Posts in Advertising & Branding
-
George Parker: Why the “Agency of the Future” is Destined to be a Pathetic Reflection of the “Agency of the Past” -
Redscout Presents ‘Spur’ Episode 1: Is Planning Impotent? -
‘Spur’ from Redscout — a discussion and video series about planning and beyond
-
George Parker: New York, New York, It’s a Hell of a Town!
Follow @PSFK on Twitter
- (Pics) Good Ideas In Pure Living, Tokyo http://bit.ly/tHoG8 < @psfk
- Plant-Based Air Purification For Your Home http://bit.ly/2txYgb < @psfk
- Argentinian Equestrian style comes to NY http://bit.ly/2O3QFR < @psfk
- Volkswagen: Influencing Our Actions Through Fun http://bit.ly/3kfMDM < @psfk
- Jobs We Love http://bit.ly/3ahinJ < @psfk
- Emerging Business Card Behavior? http://bit.ly/2xalH < @psfk
- Gill Linton: Fast Fashion is For Losers http://bit.ly/14opiZ < @psfk
- (Event) Bits ?n Pieces: A Dialogue Between the Analog and Digital Worlds http://bit.ly/3bENMG < @psfk
- Good news: PepsiCo hires PSFK for trends & innovation advice. (We are all jumping up and down). [Piers]
- A1 Architects Explores the Small House Paradigm http://bit.ly/24y5pQ < @psfk
- ?Epic Mickey? ? Disney Reinventing The Classic Character http://bit.ly/1IuA2Q < @psfk
- GPS Watch Maps Wearer?s Movement In Real-Time http://bit.ly/7E63i < @psfk
- Jruiter?s Inner City Bike: Is It Still A Bicycle? http://bit.ly/1mHOjr < @psfk
- Piers Fawkes? Future Trends 09 Presentation http://bit.ly/4FrVm1 < @psfk
- (Pic) Small Is Wasteful http://bit.ly/2NOiBp < @psfk
- Laser Etching Could Replace Labels on Fruits and Vegetables http://bit.ly/4eWJeT < @psfk
- Wonderwall?s Uniquely Fluid Site Reacts to Mouse and Browser History http://bit.ly/4c3h94 < @psfk
- Swedish Designer Opens First Ever ?Hostage Store? in Stockholm http://bit.ly/1I4bnz < @psfk
- Self-Motivation + Retention, a Better Way to Learn http://bit.ly/1Fguc5 < @psfk
- On Naming Lego?s Various Bricks and Pieces http://bit.ly/3ptaI < @psfk
