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	<title>PSFK &#187; Liu Xiang</title>
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		<title>Liu Xiang: Sponsors Scramble to Address Fallen Athlete</title>
		<link>http://www.psfk.com/2008/08/liu-xiang-sponsors-scramble-to-address-fallen-athlete.html</link>
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		<pubDate>Fri, 22 Aug 2008 16:58:00 +0000</pubDate>
		<dc:creator>Shu Hung</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Liu Xiang]]></category>
		<category><![CDATA[Sports]]></category>

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		<description><![CDATA[The Wall Street Journal reports that the fallout surrounding Chinese hurdler Liu Xiang&#8217;s withdrawal from the Olympic Games has been met with positive messaging from his sponsors. The athlete, who achieved worldwide fame after he won China&#8217;s first gold track and field medal at the 2004 Olympic Games, limped off the track last week complaining of a hamstring injury. Millions of Chinese fans, some of whom had traveled great distances to see their Olympic &#8220;hero,&#8221; were heartbroken and expressed emotions ranging from anger to sorrow. Liu Xiang&#8217;s sponsors, which include heavy-hitters such as Nike and Lenovo, have followed up with [...]]]></description>
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