http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2008/08/liu-xiang-sponsors-scramble-to-address-fallen-athlete.html Fri, 22 Aug 2008 16:58:00 +0000 The Wall Street Journal reports that the fallout surrounding Chinese hurdler Liu Xiang’s withdrawal from the Olympic Games has been met with positive messaging from his sponsors. The athlete, who achieved worldwide fame after he won China’s first gold track and field medal at the 2004 Olympic Games, limped off the track last week complaining of a hamstring injury. Millions of Chinese fans, some of whom had traveled great distances to see their Olympic “hero,” were heartbroken and expressed emotions ranging from anger to sorrow. Liu Xiang’s sponsors, which include heavy-hitters such as Nike and Lenovo, have followed up withRead more...]]>