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	<title>@PSFK &#187; livestrong</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>Need To Know: 10 Must Read Posts Of The Week Vol. 11</title>
		<link>http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-11.html</link>
		<pubDate>Sat, 08 Oct 2011 16:06:46 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/coke-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="&#039;Share A Coke&#039; Campaign Puts Names On Coca-Cola Bottles And Cans" title="&#039;Share A Coke&#039; Campaign Puts Names On Coca-Cola Bottles And Cans" /></span>A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]></description>
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		<item>
		<title>PSFK Picks: Top Five Apps Of The Week</title>
		<link>http://www.psfk.com/2011/10/psfk-picks-top-five-apps-of-the-week.html</link>
		<pubDate>Mon, 03 Oct 2011 18:51:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/snapette_app-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="snapette_app" title="snapette_app" /></span>A roundup of the latest, most fascinating apps we've learned about this past week.]]></description>
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		<title>Need To Know: 10 Must Read Posts Of The Week Vol. 9</title>
		<link>http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-9.html</link>
		<pubDate>Sat, 24 Sep 2011 16:01:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/vintage-style-apple-ad-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="vintage style apple ad" title="vintage style apple ad" /></span>A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]></description>
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		<item>
		<title>Lance Armstrong To Launch Self-Tracking App For Cancer Patients</title>
		<link>http://www.psfk.com/2011/09/lance-armstrong-to-launch-self-tracking-app-for-cancer-patients.html</link>
		<pubDate>Sat, 24 Sep 2011 15:50:25 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/lance-armstrong-cancer-app-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="lance-armstrong-cancer-app" title="lance-armstrong-cancer-app" /></span>Free service offers users easy access to information, simple storage of information and the sharing of patient data.]]></description>
	</item>
		<item>
		<title>LIVESTRONG Takes Up Pedalpainting To Fight Cancer</title>
		<link>http://www.psfk.com/2011/08/livestrong-takes-up-pedalpainting-to-fight-cancer.html</link>
		<pubDate>Mon, 15 Aug 2011 17:24:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/marfa100-2-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="marfa100 2" title="marfa100 2" /></span>Survivors and supporters take part in a collaborative art project for LIVESTRONG's preparations for the Marfa100 charity race.]]></description>
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		<item>
		<title>Shepard Fairey Teams Up With Trek &amp; RadioShack [Video]</title>
		<link>http://www.psfk.com/2011/05/shepard-fairey-teams-up-with-trek-radioshack-video.html</link>
		<pubDate>Wed, 18 May 2011 11:41:38 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/05/Screen-shot-2011-05-17-at-12.52.03-PM-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Shepard Fairey, Radio Shack, Trek Collaboration" title="Shepard Fairey, Radio Shack, Trek Collaboration" /></span>Fairey and his Art Director, Casey Ryder were challenged with translating some of RadioShack's brand personality for the world of bike racing.]]></description>
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		<item>
		<title>This Week in Brand Strategy &amp; Advertising</title>
		<link>http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-9.html</link>
		<pubDate>Fri, 13 Aug 2010 15:53:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/4336548c203472e84413a1548bf7cd3b-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]></description>
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		<title>I Ride For Livestrong Raises Funds, Awareness and Social Empowerment</title>
		<link>http://www.psfk.com/2010/05/online-game-i-ride-for-livestrong-raises-funds-awareness-and-social-empowerment.html</link>
		<pubDate>Mon, 24 May 2010 10:32:47 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="162" src="http://www.psfk.com/wp-content/uploads/2010/05/DESCRIPTION.jpeg?fedaf9" class="attachment-236x190 wp-post-image" alt="DESCRIPTION" title="DESCRIPTION" /></span>Purpose, a new agency based in New York, has developed a virtual bike race to raise funds for the Livestrong organization - and to create 21st century social movements.]]></description>
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		<item>
		<title>Nike Tiempo: All Black Shoe Glows White When Illuminated</title>
		<link>http://www.psfk.com/2009/07/nike-tiempo-all-black-shoe-glows-white-when-illuminated.html</link>
		<pubDate>Mon, 27 Jul 2009 15:27:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="131" src="http://www.psfk.com/wp-content/uploads/2009/07/blacknike.png?fedaf9" class="attachment-236x190 wp-post-image" alt="blacknike" title="blacknike" /></span>Don&#8217;t let your eyes deceive you: those aren&#8217;t two separate pairs of shoes. Rather, they are one very special collaboration between cyclist and Creative Director of Intersection Magazine, Yorgo Tloupas and Nike as part of the City Tempo/CTRS/Livestrong collection, in which 8 cyclists from 8 different cities choose a colorway for the Nike City Tiempo shoe. The shoes, which are all black under natural light, but when exposed to car headlight or the flash of a camera becomes white with a black swoosh. This design is not just interesting from a design perspective but is also very useful for those<a title="Nike Tiempo: All Black Shoe Glows White When Illuminated" href="http://www.psfk.com/2009/07/nike-tiempo-all-black-shoe-glows-white-when-illuminated.html">Read more...</a>]]></description>
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		<item>
		<title>Armstrong x Fairey</title>
		<link>http://www.psfk.com/2009/03/armstrong-x-fairey.html</link>
		<pubDate>Mon, 09 Mar 2009 03:32:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="176" src="http://www.psfk.com/wp-content/uploads/2009/03/livestrong-la.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="livestrong-la.jpg" title="livestrong-la.jpg" /></span>Artist Shepard Fairey has contributed to a new campaign from Lance Armstrong&#8217;s charity Livestrong. Armstrong&#8217;s &#8216;Livestrong: Hope Rides Again&#8217; graphics announce &#8220;Defiance&#8221;, &#8220;Courage&#8221;, &#8220;Action&#8221; on the buildings in LA. More details at LAist here. [Imgs via iamrob and Wildbell]]]></description>
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