http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/09/5-trends-that-will-shape-social-media.html Mon, 20 Sep 2010 17:21:08 +0000 Key ideas with implications for brand marketers looking to reach consumers when most contextually relevant.]]> http://www.psfk.com/2009/03/making-new-connections.html Fri, 20 Mar 2009 16:05:33 +0000 How can technology create new layers and combinations of interactions and initiate new ways of bringing people together in real life? Jan Chipchase is wondering if location-aware programs can combine with existing retail spaces to create a whole new class of services. He says: I’m not a believer in the discount-coffee-voucher-to-your-phone location based advertising this being a particularly bad example of the genre. But we’re not too far from someone offering a mainstream compelling you-here-in-this-space-now service. Is there a point when book stores offer online services that leverage people’s deeper driver’s i.e. Border’s make’s more from online match making servicesRead more...]]> http://www.psfk.com/2009/01/living-with-location-aware-devices.html Thu, 22 Jan 2009 22:21:28 +0000 Wired Magazine editor Mathew Honan took it upon himself to test out what it would be like to thoroughly take advantage of location aware software. Activating as many location based applications as he could, Honan tried to live an extremely open lifestyle where he constantly broadcast his every move, and actively used these applications to meet up with new people and find new things. His experience was mixed, and illustrates the complexities of dealing with this new kind of living. It seems there are many serendipitous benefits, potential mishaps and downright dangers to filtering your world with a 100% digitalRead more...]]>