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location based service
Cities june 25, 2012

Where In NYC Were Famous Album Covers Shot?

Using Google Maps, a new website aims to showcase the present locations on iconic albums produced and shot primarily in New York City.

Advertising december 2, 2011

Starwood Hotels Extends Loyalty Program To China’s Equivalent Of Foursquare

The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.

Home september 14, 2011

Receive Location-Based Alerts Of Where Your Friends Are On-Demand With SecuraFone

New mobile app uses GPS technology to locate a phone and inform users of activity in a pre-determined area.

Advertising march 7, 2011

American Express Partners With Foursquare At SXSW

In anticipation of the launch of Foursquare's 3.0 platform, the company has partnered with American Express in a move that signals the future of mobile payments.

Advertising march 1, 2011

Crowdbeacon: When Quora Meets Yelp

A location-based Q&A application searches Foursquare, Yelp and Wishpond - and lets individuals and businesses respond to your search with real-time recommendations.

Technology december 22, 2010

Foursquare Adds New Social Features

Foursquare's new updates add Facebook-like features to its location-based service.

Advertising november 5, 2010

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising october 18, 2010

Geo-Fencing: A Location-Based Service Alternative

A new program in the UK will target opt-in subscribers with location-based offers from Starbucks and L'Oreal - without depending on smartphones or GPS.

Advertising october 11, 2010

The Conan Blimp Takes Off

Breakfast NY has collaborated with TBS and Conan O'Brien's team to literally launch a highly connected blimp into the east coast skies during the month of October.

Advertising august 27, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising august 20, 2010

ShopAlerts: Location Based Mobile Marketing

A new service uses spacially triggered messages to allow retailers to advertise their products.

Advertising august 19, 2010

Zagat, Foursquare And Foodspotting Integrate

The new (premium) To-Go Guide features integrated check-in and user-submitted photography.

Design august 9, 2010

Visualizing Where You Hang

Weeplaces uses the Foursquare API to map and compare your Foursquare Check-Ins.

Advertising august 6, 2010

A Location-Based Services Primer

A witty cheat sheet for the location-based service landscape, the introduction of a new automatic check-in app, and potential brand implications.

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