http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:00:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/hardware-store-weather-warnings.html Mon, 30 Jan 2012 19:26:33 +0000 Ace Hardware notifies consumers of impending storms to help build their brand and customer loyalty. ]]> http://www.psfk.com/2012/01/game-creates-worldwide-zombie-hunt-using-ar-future-of-gaming.html Fri, 06 Jan 2012 16:40:54 +0000 Paranormal Activity: Sanctuary is a massive multiplayer game powered by AR that requires completing location-based missions and casting spells on real world locations.]]> http://www.psfk.com/2012/01/game-converts-cities-into-real-time-battlefields-future-of-gaming.html Fri, 06 Jan 2012 16:20:36 +0000 ‘Shadow cities’ is a location-based, multiplayer game for the iPhone that allows players to compete for real world territory, in real-time.]]> http://www.psfk.com/2011/07/frog-cpr-certified-people-finding-app-helps-us-all-be-heros.html Thu, 14 Jul 2011 16:31:21 +0000 The senior interactive designer at frog shows us how the Fire Department app is enabling CPR-certified individuals help save more lives of nearby cardiac arrest patients and inspiring others to help their communities.]]> http://www.psfk.com/2011/04/geotag-your-favorite-typography-with-typeplace.html Tue, 12 Apr 2011 17:26:14 +0000 A location-based app for the typeface devotee, lets you snap, upload and map your favorite fonts. ]]> http://www.psfk.com/2011/01/armano-rubel-11-trends-to-watch-for-2011.html Thu, 06 Jan 2011 11:53:23 +0000 Expert marketers from Edelman Digital predict change we will we see this year.]]> http://www.psfk.com/2010/12/a-whos-who-of-location-based-service-users.html Fri, 10 Dec 2010 18:19:15 +0000 Research group isolates main user group for location-based apps like Foursquare: College-educated males age 18-29.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-5.html Fri, 10 Dec 2010 15:54:44 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-4.html Thu, 02 Dec 2010 19:21:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/10/this-week-in-brand-strategy-advertising-15.html Fri, 15 Oct 2010 11:27:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/10/grant-mccracken-mikal-built-a-magical-box.html Thu, 07 Oct 2010 12:18:03 +0000 What is the strange appeal of Mikal Hart's creation, and what can we learn from it?]]> http://www.psfk.com/2010/10/glympse-a-real-time-private-location-tracking-app.html Wed, 06 Oct 2010 15:04:59 +0000 A new program lets users share their location, allowing their friends to see that location on another phone or on any other Internet connected device.]]> http://www.psfk.com/2010/08/a-location-aware-music-video.html Fri, 20 Aug 2010 10:46:55 +0000 Lissie's 'Cuckoo' reacts and plays to the weather currently experienced in your city. ]]> http://www.psfk.com/2010/08/neer-a-private-location-sharing-app.html Fri, 13 Aug 2010 16:56:55 +0000 A new mobile app lets users selectively share their location within their networks. ]]> http://www.psfk.com/2010/06/twitter-adds-location-sharing-feature-to-blog-roll.html Tue, 29 Jun 2010 10:34:07 +0000 Twitter Place represents the newest addition to the world of geo-location, following emerging sites such as Foursquare and Gowalla. ]]> http://www.psfk.com/2010/06/the-geotaggers%e2%80%99-world-atlas-mapping-through-photography.html Tue, 01 Jun 2010 14:59:32 +0000 Which world city is photographed the most? A new collection of unique maps reveals the answer.]]> http://www.psfk.com/2010/03/skyhook-wireless-opens-location-based-data-to-developers.html Fri, 19 Mar 2010 17:11:38 +0000 Skyhook Wireless, which powers location and triangulation technology for GPS-enabled phones, has recently opened their mass of location-based data in a collaboration with SimpleGeo.]]> http://www.psfk.com/2010/03/pic-mapenvelope-snail-mail-meets-google-maps.html Tue, 02 Mar 2010 16:03:05 +0000 Mapenvelope is a simple web application created by Beste Miray, a graphic designer based in Istanbul.]]> http://www.psfk.com/2010/02/please-rob-me-the-dangers-of-location-based-services-lifestreaming.html Wed, 17 Feb 2010 20:26:05 +0000 Aiming to highlight the potential dangers of location-based services, website "Please Rob Me" features a running list of Twitter users declaring they're not home.]]> http://www.psfk.com/2009/10/stalqer-iphone-app-helps-friends-stalk-you-24-7.html Wed, 28 Oct 2009 19:04:03 +0000 A new location tracking application for the iPhone called Stalqer is about to launch in the US. The app runs in the background and broadcasts your location to your friends automatically every 15 minutes.]]> http://www.psfk.com/2009/08/rfid-enabled-smart-cane-to-assist-the-visually-impaired.html Tue, 04 Aug 2009 16:19:16 +0000 Engineering students from Central Michigan University have developed a prototype cane for the visually-impaired that incorporates RFID technology to provide more data about the surrounding area. The “smart cane” is equipped with a reader that senses proximity to objects equipped with tags. As users approach obstacles, a sensor located inside the cane sends a signal to a small navigational system housed inside a shoulder bag, which in turn emits an audio alert that directs walkers accordingly. For individuals who are also hearing-impaired, the team has created a glove that issues warnings through subtle vibrations. As the technology becomes further refinedRead more...]]> http://www.psfk.com/2009/03/flux-location-based-computer-lighting-control.html Wed, 25 Mar 2009 14:59:33 +0000 Designed to help moderate the negative effects of constantly staring at a bright computer screen, F.lux is software that will change the brightness and temperature of your monitor to be appropriate for your location, time of day and ambient lighting situation.  It was created to help soften the biorhythm disrupting nature of the computer screen – if you’ve ever stayed up late doing computer work and had trouble getting to sleep, or waking up in the morning, F.lux could help. The F.lux creator explains: During the day, computer screens look good–they’re designed to look like the sun. But, at 9PM,Read more...]]> http://www.psfk.com/2009/02/londons-royal-parks-location-based-narratives.html Mon, 23 Feb 2009 20:11:10 +0000 The use of setting can be the difference between an okay story and a truly great one. Place not only adds context to a narrative, but it can take on a life all its own, playing a vital role in shaping the lives of the characters throughout the tale. With that in mind, London’s Royal Parks organization has commissioned eight authors to find inspiration in the city’s grandest green spaces by penning short stories that take place in them. Participating authors include Will Self, Ali Smith and William Boyd. In an effort to lend these location-based narratives even greater relevancy, the finishedRead more...]]> http://www.psfk.com/2009/02/bronx-rhymes-location-based-history-of-hip-hop.html Thu, 05 Feb 2009 18:08:10 +0000 Bronx Rhymes is an interactive project that combines physical location and digital mobility to trace the roots of hip-hop in the Bronx where the genre is said to have been born. The project is the brainchild of interactive designers, Masha Ioveva and Claudia Bernett, as a means of exploring different facets of musical history across a variety of mediums. An unlikely pair to serve as the ambassadors of hip-hop perhaps, but with their thoughtful approach the duo has created an engaging portrait that chronicles the early days of rap, while leaving plenty of room for it to grow.   In areasRead more...]]>