A little while ago on PSFK we let you know about creative mastermind Rick Klotz’s new campaign to make Freshjive clothing logoless and brandless. PSFK spoke to the man behind the line…

We previously covered one clothing company and its undertaking of an anti-branding campaign, removing logos from its gear to focus on designing a superior product. In July we spotted a covert Starbucks store in Seattle. Now big banks are also taking measures to avoid being identified using “stealth spending” at sponsored events.
During the U.S. Open golf tournament at Bethpage Black,  Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars were spent on tables but those responsible could not be identified, logos on [...]

Bill Gardner, the man behind the LogoLounge book series you’ll likely find on the desks of most graphic designers reports on the styles he sees emerging in 2009. Currently readying another volume of LogoLounge, Bill has compiled fifteen categories that the bulk of logos he’s reviewed fall into. He recently posted the list with a few examples on CreativeReview. While his review doesn’t provide an overall summary of trends, commenter Dani Roberts seemed to get close with “less simplicity, more humanity.”
The above collection called ‘Concealed’ are illustration based logos that use both  positive and negative space. Each has contains a [...]

Swiss artist Frédéric Post has published a book that details 512 etched logos and images that he’s found on ecstasy tablets. An extract of the book says:
“You have spread out my logos on the carpet, how impressive ! I say “my” logos, but I didn’t design them, I just hunted around for them, collected and copied them. They were made anonymously, and through this compilation, this collection, I became their godparent. I am fascinated by these drawings that have been abandoned by their authors. Usually artists sign their works and safeguard them, but in this case their creations have been [...]

Brand New recently compiled a list of their best and worst new logos for 2008.  Top honors leaned towards simple and colorful adaptations, but there is not an agreed formula for a perfect logo.  According to their visitors, the new Pepsi logo was overwhelmingly negative and the new Taca logo was named as one of the best.
The top honor went to 826 Valencia and their fictional pirate themed products.  A measure of playfulness is something highly respected by other designers and the best adaptations seem to come from a balance of clarity and beauty.  Most logos adopted a clearer and [...]