http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:15:53 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/36-airline-logos-from-china-and-hong-kong-headlines.html Tue, 06 Dec 2011 22:32:04 +0000 A variety of logos that show the evolution of logo design in these two countries.]]> http://www.psfk.com/2011/04/brands-become-art-pics.html Mon, 04 Apr 2011 17:21:39 +0000 The Dorothy collective is working on a series of painting that strip down famous brand logos into basic graphic forms.]]> http://www.psfk.com/2011/03/news-logos-affect-viewer-bias.html Wed, 30 Mar 2011 15:22:24 +0000 Two PhD candidates in the University of Michigan’s Communication Studies program recently published a paper that exploring the effect of brand identity on viewers’ perceptions of bias in the news.]]> http://www.psfk.com/2011/02/iconifying-user-generated-content.html Fri, 04 Feb 2011 17:27:54 +0000 Visual design experiment explores whether YouTube video popularity can be indexed in logo form.]]> http://www.psfk.com/2011/02/100-logos-in-100-days-pics.html Tue, 01 Feb 2011 17:22:58 +0000 Visual designer's regimented conditions for creating branding treads a fine line between endurance and inspiration]]> http://www.psfk.com/2011/01/the-minimalist-branding-continues-target-takes-a-page-from-starbucks-and-goes-bullseye-only.html Tue, 11 Jan 2011 16:58:03 +0000 The minimalist branding continues, with the retail chain quietly dropping the text from their iconic logo.]]> http://www.psfk.com/2010/10/brand-logos-go-hyper-minimalist-pics.html Fri, 29 Oct 2010 16:28:41 +0000 Stripping down brand logos to the absolute bare minimum, Graham from ImJustCreative creates abstract versions of popular logos using only circles and color. ]]> http://www.psfk.com/2010/10/unlogo-software-eliminates-logos-in-video-recordings.html Fri, 08 Oct 2010 20:40:15 +0000 Tech artist Jeff Crouse's program acts as a digital content filter, blocking out corporate logos from videos.]]> http://www.psfk.com/2010/09/google-to-introduce-sponsored-icons-in-its-maps-service.html Thu, 02 Sep 2010 10:42:41 +0000 The company is introducing a new feature to monetize its virtual real estate.]]> http://www.psfk.com/2010/08/the-appeal-of-logo-less-luxury.html Tue, 10 Aug 2010 18:37:10 +0000 According to a study published in The Journal of Consumer Research, consumers prefer their high-end fashion products to have a less conspicuous brand presence, but more distinctive design features.]]> http://www.psfk.com/2009/12/the-best-and-worst-brand-identities-of-2009.html Mon, 21 Dec 2009 20:07:04 +0000 In the spirit of "best of" 2009 lists, Brand New has published its list of best and worst brand logos of 2009. ]]> http://www.psfk.com/2009/09/rick-klotz-of-freshjive-speaks-about-his-logolessbrandless-campaign.html Tue, 15 Sep 2009 14:51:14 +0000 A little while ago on PSFK we let you know about creative mastermind Rick Klotz's new campaign to make Freshjive clothing logoless and brandless. PSFK spoke to the man behind the line...]]> http://www.psfk.com/2009/08/big-banks-conceal-identity-using-stealth-spending-anti-branding.html Mon, 17 Aug 2009 07:01:49 +0000 We previously covered one clothing company and its undertaking of an anti-branding campaign, removing logos from its gear to focus on designing a superior product. In July we spotted a covert Starbucks store in Seattle. Now big banks are also taking measures to avoid being identified using “stealth spending” at sponsored events. During the U.S. Open golf tournament at Bethpage Black,  Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars were spent on tables but those responsible could not be identified, logosRead more...]]> http://www.psfk.com/2009/07/logo-styles-of-2009.html Thu, 09 Jul 2009 13:59:31 +0000 Bill Gardner, the man behind the LogoLounge book series you’ll likely find on the desks of most graphic designers reports on the styles he sees emerging in 2009. Currently readying another volume of LogoLounge, Bill has compiled fifteen categories that the bulk of logos he’s reviewed fall into. He recently posted the list with a few examples on CreativeReview. While his review doesn’t provide an overall summary of trends, commenter Dani Roberts seemed to get close with “less simplicity, more humanity.” The above collection called ‘Concealed’ are illustration based logos that use both  positive and negative space. Each has containsRead more...]]> http://www.psfk.com/2009/03/512-logos-from-ecstasy-pills.html Tue, 31 Mar 2009 17:56:49 +0000 Swiss artist Frédéric Post has published a book that details 512 etched logos and images that he’s found on ecstasy tablets. An extract of the book says: “You have spread out my logos on the carpet, how impressive ! I say “my” logos, but I didn’t design them, I just hunted around for them, collected and copied them. They were made anonymously, and through this compilation, this collection, I became their godparent. I am fascinated by these drawings that have been abandoned by their authors. Usually artists sign their works and safeguard them, but in this case their creations haveRead more...]]> http://www.psfk.com/2008/12/new-logos-2008-in-review.html Wed, 24 Dec 2008 18:54:14 +0000 Brand New recently compiled a list of their best and worst new logos for 2008.  Top honors leaned towards simple and colorful adaptations, but there is not an agreed formula for a perfect logo.  According to their visitors, the new Pepsi logo was overwhelmingly negative and the new Taca logo was named as one of the best. The top honor went to 826 Valencia and their fictional pirate themed products.  A measure of playfulness is something highly respected by other designers and the best adaptations seem to come from a balance of clarity and beauty.  Most logos adopted a clearerRead more...]]>