http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2005/09/influx-m2-wired-mags-chris-anderson-on-the-longtail.html Thu, 29 Sep 2005 22:43:57 +0000 Many of you may now be familiar with Chris Anderson’s Longtail (you sure will be by the time his book comes out in 6 months). The Longtail theory argues that the steep reduction in production, distribution and marketing cost allows profits to be made from products way after their launch, or initial ‘hit’. Companies like Netflix and Rhapsody allow niches to be mined for long after a product’s launch in a way that Walmart can’t operate. Walmart stocks hits – Netflix and Rhapsody stocks hits and every other song and movie; providing greater choice and longer life for product sales.Read more...]]>