August 14, 2009
January 12, 2009
LA Times Online Revenue Covers Cost Of Whole Newspaper Operation
A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online. [...]
Read more...December 4, 2007
Los Angeles Times 2.0 At The PSFK Conference Los Angeles
Jason Oberfest, head of Product Strategy and Business Development at the Los Angeles Times reveals how they are working on building a content business in a digital era.
Click to play
Key Points:
- The LA Times, a paper with a weekly circulation of 3.6 million and 5-11 million unique monthly visitors to its website, still faces the issue of establishing itself as a dynamic online go-to source, as almost all papers do: “Newspapers are in an interesting time trying to reinvent themselves online – and there is a lot to be done. The fundamental issue is that engagement on the site [...]
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