http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/03/is-anxiety-the-biggest-drive-in-modern-day-parenting.html Tue, 22 Mar 2011 18:51:18 +0000 Competitive and uncertain contemporary times are likely to accentuate anxiety in a population of parents, with consequences for their children's well-being.]]> http://www.psfk.com/2010/04/la-times-adds-paid-links-within-articles.html Wed, 28 Apr 2010 16:06:50 +0000 In what may be seen as a major threat to journalistic integrity everywhere, the Los Angeles Times has begun to insert paid advertising links within the content of its articles.]]> http://www.psfk.com/2009/08/status-report-9-newspapers-in-trouble-5-months-later.html Fri, 14 Aug 2009 16:12:46 +0000 ]]> http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html Mon, 12 Jan 2009 21:51:29 +0000 A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.Read more...]]> http://www.psfk.com/2007/12/los-angeles-times-20-at-the-psfk-conference-los-angeles.html Wed, 05 Dec 2007 02:07:11 +0000 Jason Oberfest, head of Product Strategy and Business Development at the Los Angeles Times reveals how they are working on building a content business in a digital era. Click to play Key Points: - The LA Times, a paper with a weekly circulation of 3.6 million and 5-11 million unique monthly visitors to its website, still faces the issue of establishing itself as a dynamic online go-to source, as almost all papers do: “Newspapers are in an interesting time trying to reinvent themselves online – and there is a lot to be done. The fundamental issue is that engagement onRead more...]]>