http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:00:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/did-an-algorithm-help-a-woman-win-the-lottery-multiple-times.html Mon, 15 Aug 2011 16:28:45 +0000 Four time lottery winner has been outed as a Standford University Statistics PhD who may have discovered the key to winning big.]]> http://www.psfk.com/2010/06/seth-godin-hope-and-the-magic-lottery.html Tue, 15 Jun 2010 16:52:25 +0000 Entrepreneurial hope is essential. It gets us over the hump and through the dip. There's a variety of this hope, though, that's far more damaging than helpful.]]> http://www.psfk.com/2010/04/banks-create-savings-accounts-that-double-as-lottery-tickets.html Fri, 16 Apr 2010 14:30:46 +0000 Save to Win program is a savings deposit and a lottery system built into one.]]> http://www.psfk.com/2009/07/a-bag-full-of-luck.html Tue, 07 Jul 2009 14:34:26 +0000 In Spain Pepsico’s Lay’s chips not only have a rather surprising Jamon flavor but also a rather surprising Bolsa de Suerte promotion. The “good luck bag” campaign dreamed up by Tiempo BBDO consists of little scratch cards in each of their bags of chips. With them you can either win a free bag of chips or cash. Pepsico are giving away 3,000,000 free bags of chips, which should say something about their margins on the stuff. The campaign, if my Spanish has not left me completely, aims at letting people who have never won anything win something. Free chips forRead more...]]>