Visitors to Lufthansa’s Brand Academy in Frankfurt will be treated to an almost overwhelming visual experience, as they observe and interact with 16,000 daily Lufthansa and Star Alliance flights across the world, in real time, via a projection 180° display. The exhibit, created by interactive design firm WHITEvoid, will let visitors use a physical interface panel to zoom anywhere between the global and local level, filtering flight data as desired, and listening in on in-flight radio chatter presented in six-channel, three-dimensional sound. Flight data is almost inordinately complex and difficult to take in, and at the very least WHITEvoid will [...]
Read more...June 24, 2009
April 29, 2009
Ritz-Carlton Cuisine Takes Flight on Lufthansa
Starting May 1st, Ritz-Carlton will be lending the culinary skills of their chefs to Lufthansa flights embarking from their 18 US gateways to Germany as part of partnership that seeks to deliver a seamless brand experience. The idea being that business and first class customers can stay at one of the luxury chain’s properties and then board an airplane while still enjoying the same level of service. For Lufthansa, this represents an opportunity to further their “Star Chefs” program that began in 2000 as way to elevate the flight experience by bringing in top international chefs to provide location specific [...]
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