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The Unexpected History Behind Lincoln’s Quiet Luxury Revival
9 november 2015
Aiming for an audience with more restrained tastes, should Lincoln ignore its high profile past?
How Lincoln Uses Storytelling Differently To Market Luxury Automobiles
21 april 2014
Why the automakers secret weapon when selling cars is a convincing narrative.
Mercedes-Benz Lets Passengers Enjoy A Spa Day Without Leaving The Car
17 october 2013
Massage chairs and custom aromatherapy are built-in to the automaker's latest model.
Bentley Unveils Plans For High-Class SUV
24 july 2013
The vehicle will be available for sale in 2016 and will stay true to the brand’s hallmarks of luxury, quality, and craftsmanship.
Bentley Introduces 1st Off-Roading SUV Concept [Video]
11 july 2012
The Bentley EXP 9 F features an awning off the back of the car that can be used for picnics, as well as stowable umbrellas and hampers.
Victoria Beckham Unveils Her Design Debut For Range Rover [Pics]
26 april 2012
The pop star turned fashion designer has revealed her special edition Evoque in Beijing.
How Lincoln Plans To Relaunch In A New Age Of Luxury
16 december 2011
Luxury auto brand execs discuss the importance of customer connection, technology that allows better design and the concept of 'brand as magician'.
Lincoln Offers Frequent NY Times Readers A Way Around The Paywall
22 march 2011
Luxury car brand hopes to gain the 'thought leader' demographic in its waiving of NYTimes.com paywall.
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