http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/peep-while-you-sleep-tracking-wellness-scientifically.html Thu, 22 Sep 2011 20:07:01 +0000 Tracking changes in behavior and sleep can lead to increased REM cycles and therefore increased well-being. ]]> http://www.psfk.com/2010/05/the-hunt-for-purpose-driven-marketing.html Tue, 25 May 2010 10:25:39 +0000 This Arbor Day, Philips Norelco created a niche spectacle in their own effort to address the triple bottom line.]]> http://www.psfk.com/2009/04/psfk-conference-new-york-speaker-maria-vrachnos.html Wed, 01 Apr 2009 17:00:31 +0000 We’re looking forward to having Maria Vranchnos (Peep Insights) share her ideas at PSFK Conference NYC 2009. Maria will be on a panel with moderator Gill Linton (The Joneses), Doug Jaeger (thehappycorp/Art Directors Club), Paul M Taylor (Diageo), and Paul Worthington (Wolff Olins) discussing the “brand new rules” needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. First, who are you and what do you do (in 150 words or less)? I’m a socio-cultural researcher that loves to get beneath the surface and really understand what motivates people. I’veRead more...]]>