‘Leading Trendspotter’ Marian Salzman, and Ann Mack, the ‘Director of Trendspotting’ at JWT, have issued a press release with their predictions for the world in 2008. The ‘trends’ described for the coming year are nothing surprising, or particularly new, but seem to be more about the mainstream acceptance of many of the things that have been talked about during 2007 including the rise of personal genetic profiling, tech-enabled clothing, and the changing nature of free time.
Most interesting is their forecast for ‘Radical Transparency’ as ‘The new generation gap, a divide between those who relish privacy and those who want to [...]
December 17, 2007
Marian Salzman predicts the Rise of the Red Coats in 2008
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