marketing Archives - PSFK

Benjamin Dyett. How Revolutionizing The Workplace Creates Better Ideas [PSFK 2013]
Neil Blumenthal. Building A Brand Ethos Through Vulnerability [PSFK 2013]
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11 Stories You Need To Know Today

Mobile retail apps on the rise, online privacy ignored in the UK and more...

Shawn Parr: How To Make The $40,000 Gala Dinner Plate Useful

Charitable giving that makes a difference is no longer solely for those with...

Macala Wright: How Retailers Have Figured Out Paid Influencer Programs

Style Coalition allows fashion brands and lifestyle marketers to remove the...

Glad’s Music Festival Tent Doubles As Giant Trash Bag

The ordinary sleeping structure gets an environmentally friendly makeover

Whisky Brand Creates Virtual Storm On London Streets [Video]

Talisker brings the climate conditions from its Scottish distillery to the...

Drew Neisser: How CMOs Sharpen Their Saws

The CEO of Renegade lists five ways the Chief Marketing Officers can up their...

Oreo Makes It Rains Cookies With Augmented Reality

Catch cookies in a cup superimposed onto your surroundings using the brands...

Douglas Rushkoff: Brands Must Embrace Peer-To-Peer

PSFK hosts a videochat with the author of 'Present Shock' on why we are stuck in...

Pantone Traces 50 Years Of Color History [Infographic]

See how important various hues have been over the years and the influence they...

Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the...

Supermarkets Hiring Dietitians To Help With Sales

Health professionals are the latest employees at major chains.

Crowdsourced Music Video Records Viewers’ Cursors In Real-Time

Light Light asks fans to join in for their latest online campaign.

Audi Lets Fans Write The End To Next Iron Man Comic [Video]

The car company teams up with Marvel to create a crowd-sourced digital graphic...

Logo Designed For Each Day Of The Year [Pics]

A designer takes on the challenge of coming up with a new idea every day.

Diet Coke Designs Marc Jacobs Photo Booths

To celebrate its birthday the brand created personalized photos with the...

Gill Linton: Why Fast Fashion Is On Its Way Out [PSFK 2013]

Ahead of the PSFK CONFERENCE 2013, Gill Linton, founder of Byronesque takes...

Chobani Founder: Why Quality & Community Are The Keys To Brand Success [PSFK 2013]

Ahead of PSFK CONFERENCE 2013, Hamdi Ulukaya speaks with PSFK about how the...

Etsy Vice President: Staying Strong In The Growing E-Commerce Sphere [PSFK 2013]

In the run up to PSFK CONFERENCE 2013, Matt Stinchcomb discusses the online...

Kat Egan: Personalizing Brands In Today’s Digital Space [PSFK 2013]

Kat Egan discusses how a more inclusive and targeted approach is the key to...

Counting-Down Taxi Meter Shows How Much Money Could Be Saved On Fuel

European auto manufacturer uses the real life situation to demo its new break...

Posters Painted With Melted Kit Kat Bars

To commemorate the last of the limited edition White version of the candy bar,...

Todd Greene: Bring An End To Common Sense Deficit Disorder

In advance of the PSFK CONFERENCE 2013 in NYC, Todd Greene expresses the...

Barbara Rybicki: Is Your Brand Vibrant Enough To Survive Or Lead Cultural Change?

Barb Rybicki, VP Cultural Insight at Added Value, discusses why companies need...

Ben & Jerry’s Celebrates Local Heroes With Free Ice-Cream

A social media campaign aimed to give a new and deeper meaning to Free Cone Day....

Museum Creates David Bowie Radio Station To Accompany Exhibit

London's V&A has decided to support one of it's exhibits through the use of a...

Agenda Announced For PSFK CONFERENCE 2013

Whether you work in advertising, design or digital strategy, PSFK CONFERENCE...

Converse & Marimekko Team Up For A New Spring Collection

With one successful launch behind them, these two trend setters have released...

Winning Public Testers Of Google Glass Eyewear ‘Announced’

Big hitters and other influencers might be the first to get try out the search...

PSFK Picks: Top Five Apps Of The Week

An app that lets you schedule pics to be sent in the future to another that...

Rob Walker: How Stories Give Objects More Value [PSFK 2013]

Watch Rob Walker speak at PSFK CONFERENCE NYC 2010 to get geared up for our...

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