A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Brainwave Headset Lets Travelers Fly to their Dream Destination
21 april 2015
S7 Airlines provided Moscovites with the opportunity to win free tickets to their dream destinations—provided they think hard enough
Coke Zero Pours You a Drink from the TV
7 april 2015
'Drinkable advertising' campaign shells out free soda from an on-air commercial, billboard and more
Indie Designers Transform Bathroom Faucets Into Wearable Jewelry [Video]
18 september 2013
Moen creates a line of necklaces made from their hardware to highlight the aesthetic quality of their product.
Netflix Promotes Arrested Development With Fake Episodes
21 january 2013
The site has added hidden links and content for the TV show, scattered throughout their site.
TV Show Ads Targeting The 1% Cover Wall Street
27 september 2012
To promote the launch of new show Hunted, the network has created posters that feature a mysterious company and appeal to only a sliver of the population.
Shop The Latest Trends At Target From A TV Show
26 september 2012
The short film in three episodes, 'Falling For You,' will highlight fall fashion, beauty, and home products from the retailer and will allow viewers to share and buy directly without interrupting play.
Augmented Reality Placemats Announce Upcoming Events
11 may 2012
UK restaurant Wagamama is using AR to allow diners to find out more about it's participation at this summer's music festivals.
Gap Ads Launch On Your Phone When You Pass A Poster
13 march 2012
The clothing brand pushes mobile advertising to a new level by incorporating geo-fencing technology in its latest campaign.
Kraft Employs Age-Recognition Technology in New Sampling Campaign
2 january 2012
Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.
Ikea Campaign Highlights The Craftsman To Transform Consumer Perceptions
15 december 2011
Shoppers were encouraged to view the store as a place where they could create their own custom home.
Gucci Launches Transparency Campaign With Its Artisan Corners
14 december 2011
The legendary brand brings its expert craftsmanship across the world to special retail events.
7-Eleven Stores In Australia Host Slurpee’s Bring Your Own Cup Day [Video]
24 november 2011
Customers brought unique and inventive containers like dog bowls, boots and football trophies.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots