A PSFK Report On
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Brands Must Play the Long Game to Win Social Media at Sporting Events
5 february 2016
Brands with cultural ties to the sport will achieve the most during Super Bowl 50
Don’t Miss Your Chance: Brand Messaging Makes People Eat Insects
6 january 2016
Agencies are turning to psychologists to harness the power of consumers’ minds
Hysterical Consumerism Ruins Food. And Holidays. And Books
30 september 2015
Retailers who want to satisfy all appetites at once should remember that there can be too much of a good thing
Rethinking the Traditional Workplace for a Digital Landscape
14 july 2015
To keep up with an increasingly digitized world, some companies are embracing a new idea of the workplace—one that prioritizes location, technology, and collaboration
How Can Brands Rethink Content for the Internet of Things?
9 july 2015
As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content
Can Mobile Save the World from a Dystopian Ad Future?
10 june 2015
Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone by
Do Logos Really Say Anything About A Brand?
22 august 2013
Small business owners explain how they came up with their logo and it's importance in their overall marketing strategy.
A Look At The Life Of The Man Who Invented Public Relations
7 june 2013
Basil Clarke, famous British journalist of the 20th century, is credited with being the father of public relations.
What The Book Of Mormon Can Teach Us About Social Media Marketing
27 march 2013
The musical's success owes as much to its clever use of Twitter and Facebook as anything that happens on stage.
Big Data: For The Greater Good Or An Invasion Of Privacy?
15 march 2013
There are benign uses of data-mining, but for most of us the bigger issue is protection from corporate and state snooping.
How Bands Are Using AR To Market Themselves
12 november 2012
Sony Music and Zappar's partnership is the latest attempt by the music industry to harness augmented reality technology.
Can Cancer Campaigns Be Sexy?
25 october 2012
It's possible for ads about cancers of our more sexual body parts to use a flirty hook without slipping into exploitation?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
This Self-Scanning Shopping Bag Could Eliminate Queuing
Facebook Is Using AI To Write Captions For Blind Users
Hotel Brings Local Foods Directly To Your Room
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
Hooded Garment Protects Against Pollution
The Future of Cars Isn't Just Automated, It's 3D-Printed