News comes to us that Martin Cole has lost his battle with cancer and passed away. The news saddens the team at PSFK. Martin was an inspiration to us here and we were every fortunate enough to have the creative genius speak at our first conference in London a couple of years ago. Martin emailed me just the other day about his reaction to some recent negative comments I made on the ad industry and his thoughts were wise, calm and refreshing.
I’ll make sure to look through this email later, contemplate his point of view again and try my [...]

In this 28 minute video from the PSFK Conference London, Martin Cole of WPP explains why looks matter; why we all work in the beauty industry; and why this makes it so hard to make great stuff happen.

Main Notes (by Lynette Weber) 
This session was like looking at something from a totally different angle – it felt recently hatched, an idea still being polished round the edges: