http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:00:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/triple-pundit-mattel-says-yes-to-greenpeace-no-to-rainforest-destruction.html Tue, 11 Oct 2011 16:58:33 +0000 Greenpeace's campaign to have toy company Mattel switch its paper sourcing policy has worked.]]> http://www.psfk.com/2011/06/fijit-friends-the-new-interactive-toy-from-mattel.html Wed, 22 Jun 2011 14:11:49 +0000 These robotic singing and dancing figures could become the latest craze for kids.]]> http://www.psfk.com/2011/04/mattels-sustainability-strategy-design-it-make-it-live-it.html Tue, 26 Apr 2011 12:47:37 +0000 The toy maker announces it's progress in the green initiative and will be hosting two events this spring.]]> http://www.psfk.com/2011/03/ken-dolls-new-face-the-search-for-the-great-american-boyfriend.html Tue, 22 Mar 2011 18:16:29 +0000 To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”]]> http://www.psfk.com/2011/03/brands-partner-with-colleges-for-social-media-outreach.html Fri, 11 Mar 2011 15:44:42 +0000 Companies like Sprint and Mattel are giving students real life work experience in a number of innovative programs.]]> http://www.psfk.com/2009/03/house-of-barbie-shanghai-flagship-store-opens.html Mon, 09 Mar 2009 11:04:55 +0000 Mattel has been hyping their massive flagship store in Shanghai for a while now and this past weekend, the $30 million “House of Barbie” finally opened to generally rave reviews. Malcolm Moore of The Telegraph covered the opening, getting right to the point: “I’ll say it straight away – I think the store is the work of a clinical marketing genius and that it will be a huge success in Shanghai. “ Rather than focus on the Barbie dolls, the six-story store features Barbie-themed clothing, jewellery, cosmetics, food and spa treatments, including the “Plastic Smooth” facials (380 RMB, $55) orRead more...]]>