Integrated ad push celebrates a generation that communicates visually
Cleaning brand sends whitewash teams clean up Romania's streets in response to user submissions.
In the video ad for its new 4K Sony TV, the manufacturer used millions of blossoms to symbolize the number of pixels in the screen.
Coca-Cola Chile fitted a cab with bike pedals which passengers used to take money off their fare.
As part of the brand's Open Happiness campaign, McCann modified the drink opening to make it look jovial.
McCann Israel teamed up with a local NGO to help provide the needy with food by selling vintage clothes.
A community message by Melbourne Metro features cute cartoon characters who sing about safety.
Israeli art students redesign hacked websites to combat cyber-terrorism and send a creative message to Arab hacker groups, rather than overtake them.
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.