http://www.psfk.com Good Ideas Report Fri, 19 Mar 2010 21:12:08 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ http://www.psfk.com/2010/02/burger-king-to-serve-seattles-best-coffee.html http://www.psfk.com/2010/02/burger-king-to-serve-seattles-best-coffee.html#comments Fri, 19 Feb 2010 21:00:37 +0000 Paloma Vazquez http://www.psfk.com/?p=57331 By September, Seattle's Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US.]]> http://www.psfk.com/2010/02/burger-king-to-serve-seattles-best-coffee.html/feed 4 http://www.psfk.com/2010/02/mcdonalds-making-global-feel-local.html http://www.psfk.com/2010/02/mcdonalds-making-global-feel-local.html#comments Thu, 11 Feb 2010 13:16:31 +0000 Scott Lachut http://www.psfk.com/?p=56822 With profits tumbling around the world, McDonald's has begun to change the way that it does business.]]> http://www.psfk.com/2010/02/mcdonalds-making-global-feel-local.html/feed 3 http://www.psfk.com/2010/01/video-mcdonalds-dreams-up-scandinavian-ski-competition.html http://www.psfk.com/2010/01/video-mcdonalds-dreams-up-scandinavian-ski-competition.html#comments Mon, 25 Jan 2010 15:17:03 +0000 Kyana Gordon http://www.psfk.com/?p=55825 McDonald’s has unveiled Dreaming in Mono, a communications strategy celebrating Scandinavia’s passion for winter sports. ]]> http://www.psfk.com/2010/01/video-mcdonalds-dreams-up-scandinavian-ski-competition.html/feed 3 http://www.psfk.com/2009/12/mcdonalds-employee-competition-encourages-inter-organizational-opportunity.html http://www.psfk.com/2009/12/mcdonalds-employee-competition-encourages-inter-organizational-opportunity.html#comments Thu, 31 Dec 2009 18:03:55 +0000 Kyle Studstill http://www.psfk.com/?p=54654 With a global network of potential superstars, McDonalds has integrated the American Idol concept into its internal marketing model.]]> http://www.psfk.com/2009/12/mcdonalds-employee-competition-encourages-inter-organizational-opportunity.html/feed 0 http://www.psfk.com/2009/09/pic-where-in-the-usa-to-escape-mcdonalds.html http://www.psfk.com/2009/09/pic-where-in-the-usa-to-escape-mcdonalds.html#comments Wed, 23 Sep 2009 18:28:38 +0000 Dan Gould http://www.psfk.com/?p=47899 Attempting to escape chain restaurants and big box stores in the US can seem like an impossible task. On a recent road trip, artist Stephen Von Worley noticed that they were popping up everywhere, even in the middle of formerly barren landscapes. ]]> http://www.psfk.com/2009/09/pic-where-in-the-usa-to-escape-mcdonalds.html/feed 5 http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html#comments Mon, 21 Sep 2009 14:27:24 +0000 Caleb Kramer http://www.psfk.com/?p=47522 Over the past year we’ve noticed experimentation in Starbucks’ marketing, a reflection of an identity crisis in the industry as “mass-market powerhouses” McDonald’s and Dunkin’ Donuts use the recession to rise from below. On the opposite front gourmet coffee startups are beginning to present the premium quality Starbucks once used as its primary selling point. ]]> http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html/feed 1 http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html#comments Tue, 15 Sep 2009 15:14:35 +0000 Caleb Kramer http://www.psfk.com/?p=46746 Dropping a total of $2.2 million dollars, South Korea's Hyundai Card has bought out all media space in the newly opened subway station just outside their building. ]]> http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html/feed 1 http://www.psfk.com/2009/07/mcdonalds-adds-electric-vehicle-charging-to-the-menu.html http://www.psfk.com/2009/07/mcdonalds-adds-electric-vehicle-charging-to-the-menu.html#comments Wed, 08 Jul 2009 18:13:30 +0000 Scott Lachut http://www.psfk.com/?p=37652 A few months back, we wrote about McDonald’s “green” prototype restaurant in Chicago and now we see the popular burger chain is attempting to expand its positive, environmental footprint. In addition to … [visit site to read more] © Scott Lachut for PSFK, 2009. | Permalink | No comment | Add to del.icio.us Post tags: ChargePoint Network, Electric Vehicle, electric vehicle charging station, mcdonalds, NovaCharge Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/07/mcdonalds-adds-electric-vehicle-charging-to-the-menu.html/feed 0 http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html#comments Mon, 11 May 2009 20:52:56 +0000 Dan Gould http://www.psfk.com/?p=32957 Last Wednesday was National Beverage Day, a little-known holiday that inspired us to examine the new McCafé … [visit site to read more] © Dan Gould for PSFK, 2009. | Permalink | 2 comments | Add to del.icio.us Post tags: coffee, mcdonalds, Price, starbucks Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html/feed 2 http://www.psfk.com/2009/05/the-golden-arches-go-green.html http://www.psfk.com/2009/05/the-golden-arches-go-green.html#comments Thu, 07 May 2009 20:26:46 +0000 Scott Lachut http://www.psfk.com/?p=32796 While it’s hard not to ask “What’s the catch?” upon hearing news about big corporations adopting socially conscious policies, the fact remains that whatever the reasons are behind these changes, their footprints are often large enough to create a … [visit site to read more] © Scott Lachut for PSFK, 2009. | Permalink | 2 comments | Add to del.icio.us Post tags: environmental design, fast food, Green Architecture, mcdonalds Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/05/the-golden-arches-go-green.html/feed 2 http://www.psfk.com/2009/03/pic-culture-jamming-or-negative-advertising.html http://www.psfk.com/2009/03/pic-culture-jamming-or-negative-advertising.html#comments Tue, 03 Mar 2009 14:30:05 +0000 Scott Lachut http://www.psfk.com/?p=27589 ]]> http://www.psfk.com/2009/03/pic-culture-jamming-or-negative-advertising.html/feed 9 http://www.psfk.com/2009/02/pic-the-real-cost-of-extra-value.html http://www.psfk.com/2009/02/pic-the-real-cost-of-extra-value.html#comments Wed, 25 Feb 2009 14:00:33 +0000 Scott Lachut http://www.psfk.com/?p=27167 900 Calories (45% of daily value) 54 Grams of Fat (84% of daily value) 570 mg of Cholesterol (190% of daily value) 1840 mg of Sodium (76% of daily value) Based on a 2,000 calorie diet. Nutrition information … [visit site to read more] © Scott Lachut for PSFK, 2009. | Permalink | 2 comments | Add to del.icio.us Post tags: Diet, Extra Value, mcdonalds, Sausage McMuffin with Egg Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/02/pic-the-real-cost-of-extra-value.html/feed 2 http://www.psfk.com/2009/02/flooded-mcdonalds-fast-food-extinction.html http://www.psfk.com/2009/02/flooded-mcdonalds-fast-food-extinction.html#comments Wed, 04 Feb 2009 22:03:08 +0000 Dan Gould http://www.psfk.com/?p=25357 Flooded McDonald’s is an eerie film documenting the gradual flooding of a McDonald’s restaurant. Emptied of all staff and customers, the life size replica slowly fills … [visit site to read more] © Dan Gould for PSFK, 2009. | Permalink | 4 comments | Add to del.icio.us Post tags: art, film, mcdonalds Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/02/flooded-mcdonalds-fast-food-extinction.html/feed 4 http://www.psfk.com/2009/01/real-fast-food.html http://www.psfk.com/2009/01/real-fast-food.html#comments Wed, 21 Jan 2009 10:15:19 +0000 Piers Fawkes http://www.psfk.com/?p=24441 While there’s a lot of companies promoting value in their promotions right now, we recently noticed a couple of fast food companies advertising the use of real ingredients in their advertising recently. One ad on US TV comes from McDonalds and describes the real ingredients found in the chain’s food (We can’t find the ad on YouTube – sorry). Meanwhile, with the slogan of “Choose Real Taste” Pizza Hut have launched their Natural pizza “to meet the demands of changing consumer taste.” The ad supporting the new product tells you that this range of pizzas don’t even have chemicals (but [...]]]> http://www.psfk.com/2009/01/real-fast-food.html/feed 5