http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/psfks-top-five-stories-of-the-week-7.html Sat, 11 Feb 2012 16:55:53 +0000 We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/01/top-five-stories-6.html Sat, 28 Jan 2012 16:59:45 +0000 We review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/01/psfk%e2%80%99-top-five-stories-2.html Sat, 21 Jan 2012 16:45:04 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/01/confessions-of-a-mad-man-europe.html Sat, 21 Jan 2012 15:30:38 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/01/interactive-ping-pong-game-takes-the-outdoor-stage-future-of-gaming.html Tue, 03 Jan 2012 16:10:58 +0000 An advertising campaign created for the Mcdonald’s in Sweden allowed pedestrians to play ping-pong on a giant screen in a Stockholm town square.]]> http://www.psfk.com/2012/01/game-functionality-and-systems-multi-screen-experiences.html Tue, 03 Jan 2012 16:00:11 +0000 Enhanced connectivity across devices is allowing seamless interactions between tablets, smartphones and other screens, creating new opportunities for planned and impromptu gaming experiences and offering users new ways to engage with their surroundings.]]> http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promote-mcbites.html Wed, 07 Dec 2011 17:20:43 +0000 Fast food giant asks consumers to come up with ideas for a 30-second video.]]> http://www.psfk.com/2011/11/mcdonalds-emphasizes-modern-family-dining-with-new-restaurant-in-france.html Fri, 18 Nov 2011 16:17:27 +0000 Local designer Patrick Norguet creates a new interior for the fast food chain inspired by the brand's 'roots'.]]> http://www.psfk.com/2011/11/mcdonalds-caters-to-poor-students-with-sliding-menu-prices.html Fri, 11 Nov 2011 12:20:01 +0000 The Student Loan Menu created by Global advertising agency DDB offers flexible prices to students based on the state of their finances.]]> http://www.psfk.com/2011/10/text-enabled-scavenger-hunt-offers-a-novel-way-to-explore-your-cit.html Mon, 31 Oct 2011 14:00:49 +0000 PSFK spoke about the Future Of Gaming with the founder of Stray Boots, a company that offers interactive, cell phone-guided tours.]]> http://www.psfk.com/2011/10/mom-on-anti-bacteria-crusade-banned-from-8-mcdonalds-restaurants-headlines.html Mon, 31 Oct 2011 10:00:26 +0000 An Arizona mother has been banned from eight McDonald's restaurants where she repeatedly swabbed play areas for bacteria.]]> http://www.psfk.com/2011/10/mcdonalds-launches-exclusive-tv-channel-for-diners.html Tue, 18 Oct 2011 12:16:01 +0000 World's largest and most popular fast food restaurant chain launches McTV to specifically target dine-in customers.]]> http://www.psfk.com/2011/10/subway-goes-high-tech-with-contactless-payment-system-headlines.html Wed, 12 Oct 2011 15:08:30 +0000 The restaurant chain has unveiled a system that will allow customers to pay using smart phones and keychain fobs. ]]> http://www.psfk.com/2011/09/how-facebook-timeline-might-radically-change-the-look-of-brand-pages-headlines.html Wed, 28 Sep 2011 15:36:24 +0000 Mashable imagines how the new feature could transform the pages of Coca-Cola, Burberry, Mercedes, and more.]]> http://www.psfk.com/2011/08/mcdonalds-baby-commercial-nominated-for-an-emmy-video.html Wed, 10 Aug 2011 19:17:35 +0000 McDonald's recent commercial earns a nomination for Most Outstanding Commercial at the Primetime Emmy Awards.]]> http://www.psfk.com/2011/08/mcdonalds-puts-4000-on-ice-with-new-sculpture.html Mon, 08 Aug 2011 15:20:05 +0000 In a new promotion for dollar drinks, McDonalds froze 4,000 coins in ice into the shape of the arch.]]> http://www.psfk.com/2011/07/mcdonald%e2%80%99s-announce-healthier-changes-to-happy-meals-headlines.html Wed, 27 Jul 2011 13:33:38 +0000 "Menu changes underway include the addition of more nutritionally-balanced choices that meet McDonald’s reputation for great taste and affordability, along with an increased focus on providing nutrition information that enable customers and employees to make simple, informed menu decisions."]]> http://www.psfk.com/2011/07/will-fast-food-chains-make-kids-meals-healthier.html Wed, 20 Jul 2011 11:36:23 +0000 The National Restaurant Association challenges chains and restaurants to create healthier meals for children.]]> http://www.psfk.com/2011/06/sustainable-fish-deal-for-mcdonalds-in-europe.html Thu, 09 Jun 2011 12:03:17 +0000 McDonald's Filet-o-Fish wrappers will feature a blue eco-label promoting their sustainability.]]> http://www.psfk.com/2011/05/retire-ronald-a-campaign-for-ronald-mcdonalds-resignation.html Thu, 19 May 2011 15:25:42 +0000 Nonprofit organization puts the pressure on McDonald's marketing targeted at children.]]> http://www.psfk.com/2011/05/big-mac-fan-eats-25000th-burger-in-16-bites-headlines.html Wed, 18 May 2011 12:57:58 +0000 Don Gorske was honored after reaching the meaty milestone during a ceremony at a McDonald's in his hometown of Fond du Lac, Wisconsin.]]> http://www.psfk.com/2011/04/mcdonalds-ad-too-risque-for-the-phillipines-video.html Fri, 15 Apr 2011 16:58:23 +0000 A new McDonald's ad created an uproar in the Philippines for allegedly depicting prepubescent sexuality.]]> http://www.psfk.com/2011/04/branded-play-at-kidzania.html Fri, 15 Apr 2011 14:36:56 +0000 KidZania is a faux town where kids dress up like professionals and exchange currency in a brand-saturated environment.]]> http://www.psfk.com/2011/04/mcdonalds-to-hire-50000-workers-in-1-day.html Tue, 05 Apr 2011 13:54:22 +0000 McDonald's said Monday that it is planning a one-day hiring spree of 50,000 new workers on April 19 for its U.S. restaurants. Digg]]> http://www.psfk.com/2011/02/netflix-tops-customer-loyalty-index.html Wed, 09 Feb 2011 20:41:29 +0000 Authentic innovation and delight were the key drivers noted in the annual Brand Keys Customer Loyalty Engagement Index.]]> http://www.psfk.com/2011/01/mcdonalds-uk-to-implement-contactless-payment-system.html Thu, 20 Jan 2011 15:54:56 +0000 The restaurant chain will be executing a contact-free payment scheme to make fast food faster.]]> http://www.psfk.com/2010/10/you-steal-youre-marked.html Wed, 20 Oct 2010 17:02:09 +0000 A synthetic DNA spray aids crime prevention in Rotterdam.]]> http://www.psfk.com/2010/10/starbucks-instructs-employees-to-take-more-time-preparing-drinks.html Wed, 13 Oct 2010 18:40:22 +0000 Will the coffee chain's move to deliver a shot of quality to their offerings only result in longer wait times?]]> http://www.psfk.com/2010/09/mcdonalds-2011-2-4-billion-makeover.html Wed, 22 Sep 2010 18:23:10 +0000 The world's largest chain of hamburger fast food restaurants is looking to revamp their menus, store design, and ordering experience. ]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-14.html Fri, 17 Sep 2010 21:42:46 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]>