YouTube launches paid channels, Klout gets into Q&A and Amazon's success secrets revealed...links to start your day.
Companies are missing a lot of important information about consumers that can help drive sales.
Guardian article says that consulting firm is offering developing countries with poor-quality advice based on oversimplified and misleading McKinsey trade-marked modeling.
Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.
"As we learn more, it’s become clear that this one flawed study from McKinsey is truly an outlier." Nancy-Ann DeParle, Assistant to the President and Deputy Chief of Staff.
Business needs to think about a new model that bases performance metrics around long-term measures.