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McKinsey
Mobile may 10, 2013

12 Stories You Need To Know Today

YouTube launches paid channels, Klout gets into Q&A and Amazon's success secrets revealed...links to start your day.

Advertising december 21, 2011
Advertising december 9, 2011

McKinsey’s Latest Online Marketing Discoveries [Headlines]

Companies are missing a lot of important information about consumers that can help drive sales.

Innovation november 15, 2011

Has McKinsey Consulting Damaged Our Rainforests? [Headlines]

Guardian article says that consulting firm is offering developing countries with poor-quality advice based on oversimplified and misleading McKinsey trade-marked modeling.

november 8, 2011

Rapid Growth Of Consumerism And Changing Consumer Identity In China [Headlines]

Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.

Home june 21, 2011

White House Takes A Swing At McKinsey Consulting [Headlines]

"As we learn more, it’s become clear that this one flawed study from McKinsey is truly an outlier." Nancy-Ann DeParle, Assistant to the President and Deputy Chief of Staff.

Advertising april 22, 2011

Ed Cotton: Unilever And Long-Term Action

Business needs to think about a new model that bases performance metrics around long-term measures.

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