<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule">

<channel>
	<title>PSFK &#187; McSweeney&#8217;s</title>
	<atom:link href="http://www.psfk.com/tag/mcsweeneys/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
	<lastBuildDate>Sat, 21 Nov 2009 17:08:21 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<creativeCommons:license>http://creativecommons.org/licenses/by-nc-sa/3.0/us/</creativeCommons:license>		<item>
		<title>Elevating our Spam</title>
		<link>http://www.psfk.com/2009/01/elevating-our-spam.html</link>
		<comments>http://www.psfk.com/2009/01/elevating-our-spam.html#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:10:29 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[McSweeney's]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[strunk and white]]></category>
		<category><![CDATA[the elements of style]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=21242</guid>
		<description><![CDATA[
No matter how many enhanced levels of security are put in place by our email providers, the pervasiveness of our online activities have made spam a way of life.  By this point, we&#8217;ve all received messages that run the gamut from financial scams sent from far away lands telling of untold wealth to countless offers for life-changing pharmaceuticals that promise to cure every ill imaginable, but despite its best attempts to overwhelm us with sheer volume, it&#8217;s hard to imagine anyone actually falling for any of it these days.  So as we&#8217;ve evolved as savvy web surfers, why hasn&#8217;t our [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/01/elevating-our-spam.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Pirate Supply Redux</title>
		<link>http://www.psfk.com/2009/01/pirate-supply-redux.html</link>
		<comments>http://www.psfk.com/2009/01/pirate-supply-redux.html#comments</comments>
		<pubDate>Thu, 08 Jan 2009 19:41:31 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[826 Valencia]]></category>
		<category><![CDATA[Dave Eggers]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[McSweeney's]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[Pirate Supply Store]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=21051</guid>
		<description><![CDATA[
As tutoring center 826 Valencia prepared to open its doors in 2002, the founders &#8211; including author and McSweeney&#8217;s editor Dave Eggers &#8211; discovered that the space was zoned for commercial use.  In order to comply with San Francisco city regulations, the creative team decided to open a Pirate Supply store in the front of the building, an idea that became so successful that as the group opened new centers in other major cities &#8211; a Superhero Supply Co. in Brooklyn and a Time Travel mart in LA, among others &#8211; they&#8217;ve adopted similar themes with all proceeds supporting the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/01/pirate-supply-redux.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
