Tag: Media Arts Mondays
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Online media can be a real paradox—an environment that represents such a wealth of creative opportunity, yet...
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With the Internet’s ability to empower individuals, social media platforms have become powerful forces for...
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There’s no such thing as a captive audience. Gone are the days of neat and discrete moments in time where...
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“Information wants to be free.” It’s the unofficial motto of the free-content movement and the populist...
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Everything is information and information is everything. It’s the mantra of marketing in an age where people...
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People expect companies to do more than just sell stuff. They want to know what you stand for, what choices...
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Reduce, reuse, recycle — we’ve all heard it a million times. It was the simple mantra that marked the...
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For most of us, sports touch our lives on a daily basis. We play sports, watch sports on TV, read about sports...
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As revolutionary as the iPhone was when it was introduced, the ultimate potential of this all-display device...
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Advertising, for the most part, works by appealing to people’s eyes and ears — 80% of all brand...
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Audiences don’t live above or below-the-line, and it has taken our industry too long to truly embrace a...
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To spend or not to spend, that is the question that a lot of people find themselves asking more and more these...
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Let’s face it — people are starting to burn out on all the “going green” talk, especially from the...
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Since we treat people like an audience, not just a consumer, it changes the way we think about how to create...
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Life today can be complicated. The accelerating pace of innovation, ideas and technology, and the pressure to...
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In this age of ever-increasing product parity and marketing sameness, people form their opinions of a brand...
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In today’s dynamic media landscape, people are living their lives at the speed of real time. News is...
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Every medium that people use to communicate has a specific language, a unique vernacular, a tone, a set of...
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Just Noticeable Difference (jnd) is a scientific term that describes the minimal amount of change in a ...
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For audiences, brands are simply personal collections of events that make up a total overall experience. It...
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This week we’re excited to introduce Media Arts Mondays, our new column series created with TBWA\Media...
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