http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/psfk-asks-the-purple-list-how-many-screens-do-you-use-in-your-life-part-2.html Mon, 03 Oct 2011 17:32:59 +0000 In preparation of the release of the iPhone 5 next week, PSFK asked PurpleList members to weigh in on how many screens is to many, and what they think the optimal number would be.]]> http://www.psfk.com/2011/09/how-many-screens-do-you-use-in-your-life-psfk-asks-the-purple-list-part-one.html Fri, 30 Sep 2011 18:04:25 +0000 In preparation of the release of the iPhone 5 next week, PSFK recently asked PurpleList members about the ideal number of screens they would like to look at on a daily basis.]]> http://www.psfk.com/2010/05/increasing-numbers-of-americans-are-paying-for-tv.html Thu, 13 May 2010 18:19:32 +0000 A new report by SNL Kagan paints a surprising picture of media habits.]]> http://www.psfk.com/2010/05/this-week-in-branding-and-advertising-innovation-digital-work-in-the-headlines-and-shifts-in-media-consumption.html Wed, 05 May 2010 10:54:12 +0000 Here is a look at some standout brand-building and advertising communications stories catching our attention this week.]]> http://www.psfk.com/2010/04/examining-the-media-habits-of-8-18-year-olds.html Fri, 16 Apr 2010 18:07:02 +0000 Between October 2008 and May 2009, the Kaiser Family Foundation surveyed a sampling of 8-18 year olds in the US about their media habits in a typical day - the reported numbers were rather staggering.]]> http://www.psfk.com/2009/10/how-do-we-curb-infobesity.html Mon, 19 Oct 2009 07:05:48 +0000 Timothy Young, founder of Socialcast has written a thoughtful essay in which he compares information consumption habits to food consumption habits.]]> http://www.psfk.com/2009/03/study-85-hours-a-day-spent-on-screens.html Tue, 31 Mar 2009 17:50:41 +0000 In an alarming but not all too shocking article, the New York Times revealed that the average American adult is exposed to screens (TVs, cell phones, G.P.S.s) for about 8.5 hours a day. In addition, they are subject to 61 minutes of TV ads and promotions a day. Although most of this exposure is from television, computer usage has usurped radio as the second most common medium. The fact that the number of minutes spent with media is about equal across age groups (with the exception of 45 to 54 year olds, who spend an hour more than others) isRead more...]]> http://www.psfk.com/2005/11/reading_the_pre.html Mon, 28 Nov 2005 10:00:00 +0000 Chris Anderson, editor of Wired Mag, writes about how, with the exception of the Sunday New York Times, he reads the press through the editorial of blogs. He monitors which...]]>