http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:26:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/03/doc2dock-converts-american-hospital-waste-into-foreign-aid.html Thu, 24 Mar 2011 16:16:47 +0000 A novel initiative uses a unique mix of advertising savvy, viral video, and aid work to reduce first-world waste and provide support for developing nations.]]> http://www.psfk.com/2009/07/colalifes-bid-to-deliver-more-than-just-soda-to-developing-world.html Wed, 08 Jul 2009 19:18:59 +0000 ColaLife is a brilliant example of the kind of special “out-of-the-box” thinking that proves it’s always possible to reinvent the wheel or in this case, make it better. We caught sight of the endeavor almost a year ago, but the project has since evolved. Having observed that Coca-Cola’s impressive infrastructure enabled it to deliver product to nearly every corner of the world, Simon Berry noted that the process still contained inefficiencies, namely wasted space. He felt that with a bit of intelligent package design this space could be used to transport desperately needed medical supplies to developing countries through Coca-Cola’sRead more...]]>