This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is section 4 of the book – Economic Resilience.

Designer Jamie Latendresse spotted an interesting graphic on the back of a Method hand soap bottle. Alternative uses for the rather large 96 fl, ounce container are suggested, including using the bottle as a canteen, a vase or a piggy bank. A great touch that can get consumers thinking about how to extend the life cycle of their possessions. And as we’ve seen, sometimes reusing is a better idea than recycling due to the fact that recyclable material is far too often finding its way into landfills these days. The gigantic size of the bottle also caused Latendresse concern – [...]

At the PSFK Conference San Francisco 2008, creative leads Josh Handy and Nate Pence of method talk about how they design the method way, and how design and creative both mirror and shape the company.
The two design execs from Method discuss how method, as an organization, is set up to support creativity and describe the guide-rails that have been established to help focus their creative efforts.  This insightful and often humorous look at method sheds light on the ethical and aesthetic nuances of a company whose goal has always been “inspire a happy, healthy home through good design and an [...]

Eric takes us through the story behind his brand, his eco-fueled mission, ‘getting the culture right’ and how he plans to evolve his company. “We want to be seen as thought leaders and want to evoke change,” he says in a news clip.