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Michael Phelps
Design november 17, 2013

Why Athletic Brands Are Turning To Retail Theater In Emerging Markets

Under Armour houses a panoramic film experience inside a retail outlet to connect with savvy Chinese shoppers.

Advertising october 15, 2012

Intel IQ: Engineering Greater Athletes Through Hi-Tech Clothing

'Smart' clothing is changing the idea of competition at the top level of sport.

Advertising august 22, 2012

Michael Phelps May Lose Olympic Medals Over Leaked Louis Vuitton Campaign [Headlines]

Images released three days before the end of the non-Olympic marketing ban may have thrown Phelps in hot water.

Advertising july 30, 2012

Michael Phelps And VISA Prove The Value Of 0.01 Seconds

The finance giant's latest 'Go World' spot encourages fans to join in creating global virtual cheers for Olympic athletes.

Innovation july 30, 2012

Olympian Michael Phelps Sleeps In High-Tech Compression Pajamas

Under Armour introduces performance enhancing gear for sleepers that helps with muscle recovery.

Gaming june 22, 2012

Which Famous Faces Will Be Missing From The 2012 Olympic Games? [Headlines]

A look at crowd favorites- like Shawn Johnson- who won't be competing in this year's games.

Advertising february 12, 2009
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