http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/psfk-conference-preview-wieden-kennedy-experts-to-discuss-creative-business.html Thu, 22 Sep 2011 14:00:08 +0000 In anticipation of their talk at the upcoming PSFK CONFERENCE SAN FRANCISCO 2011, we take a look at two Wieden + Kennedy speakers' previous talks at PSFK conferences.]]> http://www.psfk.com/2011/08/china-shopping-like-its-not-maos-business-headlines.html Mon, 29 Aug 2011 15:36:24 +0000 Middle class Chinese are working hard but also shopping like never before and it's playing a significant part in strengthening China's economy.]]> http://www.psfk.com/2010/08/possum-living-middle-class-lifestyle-without-the.html Thu, 19 Aug 2010 11:03:15 +0000 It may be thirty years old, but Dolly Freed's book offers some great insights into living without almost any money at all.]]> http://www.psfk.com/2009/03/are-mainstream-newspapers-selling-to-the-wrong-audience.html Wed, 18 Mar 2009 20:18:24 +0000 Though pundits everywhere are touting the wholesale death of the newspaper as we know it, it surprised us to learn that some are actually thriving, we just might not recognize their names. Despite often being left out of the conversation, many of the country’s ethnic publications continue to buck the industry trend. One in particular, El Diario La Prensa, is not only the nation’s oldest Spanish language publication, but also the fastest growing newspaper in America during two out of the last three years. On The Media recently sat down with executive editor Alberto Vourvoulias to find out the secret behind theirRead more...]]> http://www.psfk.com/2008/12/nick-barham-on-the-chinese-middle-class-at-psfk-conference-asia-2008.html Tue, 16 Dec 2008 18:00:15 +0000 At the PSFK Conference Asia 2008, Nick Barham (Wieden Kennedy, Shanghai) explores the anxiety, opportunity and extravagance of the Chinese middle class.  Deliberately not speaking about the “Olympics, the Dali Lama, Tibet, the earthquake, their amazing economic growth, or all the reason why the West is scared or worried about China growing,” Nick focuses on the aspirations of China’s middle class and the broader social changes that are happening at that level. Noting that the number of new credit cards issued in China jumped from 3 million in 2003 to 90 million in 2007, Nick describes how the middle classRead more...]]>