As a follow-up to our post examining the Top Ten Big Brands in Social Media, we felt that strategist and PSFK friend Mike Arauz’s ideas on working within the online space were both thoughtful and timely. He begins by making the claim that where the internet is concerned, everything is your direct competition which reminded us of this quote from Lorne Michaels when recently asked about the competition for Saturday Night Live – his answer “Guitar Hero.”
Needless to say, the rules have changed, particularly when you look at the microcosm of the web as an experience in and of itself. [...]
February 11, 2009
Working With Your Competition
December 2, 2008
Video: Good Ideas in 2009 in Digital
This morning’s Good Ideas Salon focused on Digital, exploring new ways in which individuals and brands are storing, sharing, and archiving their online narratives. The panel, moderated by Piers Fawkes (PSFK), included Claire Hyland (Electric Artists), Johanna Beyenbach (Naked), Mike Arauz (Undercurrent), and Noah Brier (Barbarian Group) and touched upon a range of topics spanning from the evolution of virtual identities and collaboration to mobile technologies and the relivening of analog through digital.
WATCH COMPLETE SERIES:
Good Ideas In Mobile – Featuring Allison Mooney (PSFK/Mobile Behavior), Kevin Slavin (area/code), Alistair Fulton (Deloitte), Florian Peter (CScout) and Steve Roberts (Shoptext)
Good Ideas In Design [...]
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