http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:04:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/millennials-trust-people-not-brandsheadlines.html Mon, 30 Jan 2012 10:30:42 +0000 The younger generation has more faith in their peers than products when it comes to recommendations and advice. ]]> http://www.psfk.com/2011/12/people-most-likely-to-lie-via-text-headlines.html Wed, 21 Dec 2011 22:19:31 +0000 A new study shows that we are more likely to bend the truth via text message than any other form of communication -- online or otherwise.]]> http://www.psfk.com/2011/12/infographic-how-millenials-consume-music-headlines.html Wed, 14 Dec 2011 22:15:15 +0000 A new infographic describes how students consume music.]]> http://www.psfk.com/2011/10/gamification-encourages-children-to-help-solve-social-issues-headlines.html Mon, 24 Oct 2011 17:55:06 +0000 PSFK discusses the Future Of Gaming with the founder of KooDooZ, an online platform that rewards kids for acting incrementally towards tackling humanitarian challenges. ]]> http://www.psfk.com/2011/10/children-utilize-gaming-platform-to-tackle-humanitarian-challenges.html Mon, 24 Oct 2011 16:42:07 +0000 PSFK discusses the Future Of Gaming with the founder of KooDooZ, an online platform that rewards kids for acting incrementally towards tackling humanitarian challenges. ]]> http://www.psfk.com/2011/09/will-the-iphone-5-kill-the-car.html Mon, 26 Sep 2011 11:00:31 +0000 The number of millenials who can drive is dropping both in the US and UK. Young people today seem to want the latest smartphone over a flashy car. Is the love-affair with the automobile really over?]]> http://www.psfk.com/2011/09/hour-by-hour-breakdown-of-media-consumption-by-generation-infographic.html Tue, 20 Sep 2011 16:01:55 +0000 A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day. ]]> http://www.psfk.com/2011/07/the-quidditch-world-cup-keeps-wizarding-world-alive-post-potter-video.html Fri, 15 Jul 2011 21:02:16 +0000 The premier of the last segment of Harry Potter and the Deathly Hallows marked the end of childhood for many Millenials and the end of an era in the Wizarding World. Some, however, aren't ready to let go.]]> http://www.psfk.com/2010/09/how-to-connect-with-millennials.html Wed, 22 Sep 2010 17:20:36 +0000 Two recent articles provide insight from consumer psychology into how brands can best engage Gen Y, and context for how Pepsi accomplished this with the Pepsi Refresh Project.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-4.html Mon, 12 Jul 2010 10:29:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2009/11/what-the-past-10-years-have-looked-like.html Mon, 16 Nov 2009 15:06:27 +0000 What would a picture of the 2000s look like? The Economist asks contemporary designers and curators to identify icons of the past decade.]]> http://www.psfk.com/2009/05/teenagers-hug-more-often-prove-life-is-indeed-good.html Thu, 28 May 2009 03:43:22 +0000 An article in The New York Times today highlights the increasing tendency of teenagers to greet each other by hugging, to the bewilderment of their parents, who are more accustomed to handshakes. Not just limited to family, good friends, and lovers, hugging has become a standard way to say hi in high school hallways. There are even distinct varieties of hug: There is the basic friend hug, probably the most popular, and the bear hug, of course. But now there is also the bear claw, when a boy embraces a girl awkwardly with his elbows poking out. There is theRead more...]]> http://www.psfk.com/2006/01/the_millenials.html Mon, 23 Jan 2006 12:33:39 +0000 The New York Times gave an account of the Millenials at the weekend (people born between 1980 and 2000). The article highlights the concepts of collaboration, automatic multi-tasking, creativity and...]]>