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Mini Cooper
Design & Architecture june 20, 2016

MINI Designs A Sharable And Customized Car

The car brand has unveiled VISION NEXT 100 to showcase their vision on the future of mobility

Work november 27, 2012

Classic Cars Paired With Their Namesakes [Pics]

'Namesake Motors' is a series of photographs created by art director Jimm Lasser and photographer Ray Gordon.

Gaming & Play august 7, 2012

Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field

One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.

Cities december 5, 2011

Art Wrapped Mini Coopers Blur Line Between Marketing And Exhibit

An artist partnered with local businesses to cover costs in return for giving them a unique advertising platform.

Design & Architecture october 14, 2011

PSFK Picks: Best Folding Bikes

PSFK curates a roundup of some of the latest and most ingenious foldable bikes.

Mobile september 24, 2010

BMW’s Mini Cooper Inspired Electric Scooter

Mini Scooter E features detailing reminiscent of the iconic car and a host of hi-tech features.

Luxury june 20, 2010

The Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Sustainability june 1, 2010

Four Storytelling Genres Of Brand Re-Invention

Regardless of circumstances, a brand always has a story - a past, present, and future where its coming from and where its going. The key is to keep that story fresh without confusing or alienating your core audience.


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