The car brand has unveiled VISION NEXT 100 to showcase their vision on the future of mobility
'Namesake Motors' is a series of photographs created by art director Jimm Lasser and photographer Ray Gordon.
One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.
An artist partnered with local businesses to cover costs in return for giving them a unique advertising platform.
PSFK curates a roundup of some of the latest and most ingenious foldable bikes.
Mini Scooter E features detailing reminiscent of the iconic car and a host of hi-tech features.
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
Regardless of circumstances, a brand always has a story - a past, present, and future where its coming from and where its going. The key is to keep that story fresh without confusing or alienating your core audience.