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mobile advertising
[Stat] 70% of mobile users would not even pay $1/year to stop mobile ads
Advertising june 29, 2015

Phones Might Help Blind New Yorkers Navigate the Subway

Lantern, a project from Eugene Gao, would use an app and bluetooth beacons to guide the blind from station to station

Advertising october 10, 2014

Cardboard-Carrying Case for Seamless Biker-to-Pedestrian Transition

This bike accessory could be the latest mobile advertising space

Advertising january 29, 2014

Mobile Ads Let Shoppers Complete Simple Tasks For Retail Rewards

Adtile takes stationary mobile ads and incorporates motion and perks, in an attempt to engage potential customers.

Advertising january 13, 2014

QR Code Alternative Turns Printed Content Into A Library Of Links

Clickable paper from Ricoh could change the way we interact with print and outdoor advertising.

Advertising october 23, 2013

Moment Tracking Helps Brands Deliver More Precise Mobile Advertising [Video]

Game rewards platform promises the most accurate targeting techniques so businesses can have greater success rates.

Advertising april 3, 2013

Mobile Ads That Talk Back To Consumers

Nuance has unveiled 'Voice Ads', a new format that enables people to have two-way conversations with brands.

Advertising october 19, 2012

10 Stories You Need To Know Today

Newsweek makes historic announcement that they'll stop print publications, Google's premature quarterly earnings report halts company stock ...Links to start your day with.

Advertising october 1, 2012

Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.

Advertising august 24, 2012

YouTube Will Let Mobile Users Skip Ads [Headlines]

The site brings 'TrueView' ads to its mobile version, looking at new ways to deliver ads on mobile where people are less likely to have the patience for them.

Advertising july 10, 2012

Infographic: 87% Of The World’s Population Now Has A Mobile Phone [Headlines]

China and India now account for over 30% of all subscribers.

Advertising july 7, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Advertising march 24, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising december 7, 2011

Lincoln Adds Mobile Ads To Its Multi-Platform Holiday Campaign

The automaker is promoting its new sedan model with ads appearing in NBC's Today Show iPhone app.


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