http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:37:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/car-shop-from-your-couch-with-text-messaging.html Fri, 09 Sep 2011 14:58:20 +0000 Automaker Ford will allow customers to receive promotional information about specific car models on their phones. ]]> http://www.psfk.com/2011/06/leading-experts-on-best-in-class-mobile-marketing.html Thu, 30 Jun 2011 15:10:05 +0000 In this video discussion, leading marketers Faris Yakob, Noah Brier, Renee Alexander Hamilton and Aaron Sedlak discuss best in class mobile marketing.]]> http://www.psfk.com/2011/04/chipotle-and-amy-sedaris-create-chipotlegold.html Wed, 13 Apr 2011 16:05:12 +0000 Beyond a humorous social media engagement campaign, the restaurant chain's Twitter campaign is one of several digital investments made to drive their offline business.]]> http://www.psfk.com/2011/04/psfk-salon-austin-future-of-mobile-marketing-pt-i-video.html Mon, 11 Apr 2011 15:57:24 +0000 Experts in the field talk about what's on the horizon for mobile marketing. ]]> http://www.psfk.com/2011/03/the-appification-of-content.html Wed, 02 Mar 2011 15:49:22 +0000 PSFK talks with Mark Mulhern of JWT in anticipation of his presentation at the upcoming PSFK Future Of Mobile Marketing Salon in Austin.]]> http://www.psfk.com/2011/03/crowdbeacon-when-quora-meets-yelp.html Tue, 01 Mar 2011 16:44:32 +0000 A location-based Q&A application searches Foursquare, Yelp and Wishpond - and lets individuals and businesses respond to your search with real-time recommendations.]]> http://www.psfk.com/2011/02/this-week-in-brand-strategy-marketing-8.html Fri, 04 Feb 2011 15:48:52 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/02/walgreens-to-offer-prescription-refills-via-camera-phone.html Wed, 02 Feb 2011 16:47:33 +0000 The pharmacy provides a simple but highly useful innovation via its new mobile application.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-6.html Fri, 17 Dec 2010 17:04:45 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-5.html Fri, 10 Dec 2010 15:54:44 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-4.html Thu, 02 Dec 2010 19:21:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/11/this-week-in-brand-strategy-advertising-19.html Fri, 19 Nov 2010 22:03:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/11/the-gaps-facebook-places-deal-free-jeans.html Mon, 08 Nov 2010 18:02:36 +0000 The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?]]> http://www.psfk.com/2010/10/this-week-in-brand-strategy-advertising-15.html Fri, 15 Oct 2010 11:27:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/10/the-conan-blimp-takes-off.html Mon, 11 Oct 2010 21:21:08 +0000 Breakfast NY has collaborated with TBS and Conan O'Brien's team to literally launch a highly connected blimp into the east coast skies during the month of October. ]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-marketing-2.html Wed, 29 Sep 2010 17:20:51 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-marketing.html Fri, 24 Sep 2010 20:33:06 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/09/5-trends-that-will-shape-social-media.html Mon, 20 Sep 2010 17:21:08 +0000 Key ideas with implications for brand marketers looking to reach consumers when most contextually relevant.]]> http://www.psfk.com/2010/08/the-hyperactive-and-hyperpassive-world-of-location-based-services.html Fri, 27 Aug 2010 15:54:48 +0000 David Berkowitz explains how, thanks to a range of mobile apps, marketers are able to target all types of users.]]> http://www.psfk.com/2010/08/shopalerts-location-based-mobile-marketing.html Fri, 20 Aug 2010 19:13:56 +0000 A new service uses spacially triggered messages to allow retailers to advertise their products. ]]> http://www.psfk.com/2010/07/location-based-applications-and-locations-that-are-aware.html Mon, 19 Jul 2010 19:20:39 +0000 Will new facial recognition software make location-based technology a thing of the past?]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-3.html Fri, 02 Jul 2010 18:29:51 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/place-space-and-the-mobile-interface.html Mon, 28 Jun 2010 16:21:55 +0000 A report by Method on the current mobile landscape surmises some of the key shifts in how smartphone users relate to and use their phones - and some of the ensuing engagement opportunities for brands.]]> http://www.psfk.com/2010/06/best-buys-movie-mode-app-connects-phones-with-movie-screens.html Fri, 11 Jun 2010 19:07:01 +0000 The software leverages the third screen for social viewing, and further cements the brand's association with entertainment.]]> http://www.psfk.com/2010/06/true-bloods-bloody-iphone-ad.html Thu, 10 Jun 2010 10:20:43 +0000 A visually compelling interactive ad developed to hype Season 3 on Variety.com and Flixster's iPhone apps.]]> http://www.psfk.com/2010/03/mobile-opportunities-challenges-psfk-talks-to-bbhs-richard-schatzberger.html Fri, 26 Mar 2010 19:06:19 +0000 Richard Schatzberger, Director of Creative Technology at BBH provides an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape. ]]> http://www.psfk.com/2010/03/to-launch-an-app-or-not.html Tue, 23 Mar 2010 07:00:59 +0000 How can brands decide whether launching a mobile app makes sense for their business and customer base?]]> http://www.psfk.com/2010/01/lessons-learned-from-google-what-to-expect-in-2010.html Tue, 05 Jan 2010 07:00:22 +0000 Aaron Goldman, author of "Everything I Know About Marketing, I Learned from Google", shares 10 insights he learned from Google.]]> http://www.psfk.com/2010/01/retail-success-with-smarter-analytics-and-social-mobile-retailing.html Mon, 04 Jan 2010 07:00:00 +0000 An article by Steve Lohr in Sunday's New York Times explores the challenges and opportunities that an increasing array of consumer channels and purchase data is presenting to retailers.]]> http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html Wed, 03 Dec 2008 20:58:17 +0000 At our Good Ideas in 2009: Digital salon yesterday, much of the conversation surrounded how our online identities are created, both actively – through our own decisions of what we share about ourselves – and passively – through the actions and perceptions of others. Given that we only have control over half of that equation, how do we ensure that the best and brightest portrait of ourselves is seen by the wider community? Piers posited his “Red Coat, Black Coat” theory back in 2006, which proved to be a harbinger of conversations to come about approaches to online privacy asRead more...]]>