Phone app makers want their service to become the default service when it comes to browsing the real world with the camera on your mobile device.
The use of mobile technologies like mobile tags within the retail environment help bring to life brand and product stories.
Mobile tags provide an enhanced music festival experience by giving participants the ability to tap into a fount of additional content, just like they did at SXSW.
PSFK talks with UNICEF USA's Renee Alexander Hamilton in anticipation of her upcoming presentation at our SXSW Salon in Austin, Texas.
Mobile application ties deals to donations, allowing consumers to quickly contribute the money they saved to a UNICEF-supported project.
To promote a new social game, Ape IO created a novel mobile tag using the iconic toy.
The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.