We live in a time of instability. There’s the economy, political strife, and the use of pop-up everything by marketers everywhere (see wedding chapels, apartments, dance parties, and stores). Well now there’s the pop-up agency.
Digital agency Proximity BBDO’s Belgium outpost has designed ‘The Farm,’ a program for hiring new talent. Seemingly inspired by the recruiting practices of major league sports, it is the solution to their struggles finding talent amidst high local agency competition.
The “agency-within-an-agency” nurtures 12 recruits who will get the opportunity to work on some of the agency’s top accounts. During their time there they will undergo an [...]
August 17, 2009
The Farm: A Pop-Up Solution to Agency Recruiting
July 6, 2009
3-Dimensional Paint Charts: Bauhaus Miniatures for Karen Walker
To promote their Karen Walker paint line, New Zealand’s Renese commissioned a wonderful set of miniature Bauhaus structures that serve as three dimensional paint charts. The diminutive buildings, intricately and lovingly modeled by Auckland sculptor Gidon Bing and designer Katie Lockhart, model various Karen Walker color sets, evoking the Bauhaus’ masterful insistence on craftsmanship and simplicity.
[via Inhabitots]


