http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:43:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/03/doc2dock-converts-american-hospital-waste-into-foreign-aid.html Thu, 24 Mar 2011 16:16:47 +0000 A novel initiative uses a unique mix of advertising savvy, viral video, and aid work to reduce first-world waste and provide support for developing nations.]]> http://www.psfk.com/2009/04/kay-social-ideas-not-social-media.html Thu, 16 Apr 2009 18:26:27 +0000 Writing on the AgencySpy blog, Modernista!’s head of planning Gareth Kay argues that we should stop obsessing over social media and what it can do for a business and instead spend our time trying to deliver social ideas that delight consumers. He says: Rather than focusing on social media shouldn’t we be focusing on social ideas? This may sound a little trite, but I think it’s important. Rather than (again) using communications as a sticking plaster to cover real fundamental issues a business faces, it forces us to confront what it is that we need to do at a moreRead more...]]>