Tyler Brule’s team invited Piers Fawkes to contribute some thoughts to the Style Survey 09/10 supplement that accompanied the October 09 issue of Monocle magazine…

PSFK had noticed that earlier this year that the number of the Monocle magazine video podcasts had declined and the lifestyle-meets-business-meets-travel publication had even experimented with video podcasts which had slideshows of images with accompanying narrator rather than moving image. Meanwhile the weekly and summer special podcasts had become popular and we wondered if the change had been made just because it’s easier and cheaper to produce audio than video content . In an interview in the Independent, Moncole magazine editor Tyler Brûlé shines some light on this topic as he discusses how they have taken the Monocle approach to [...]

We’ve envied past collaborations Good Magazine have made with Starbucks and Lexus – and this one follows a similar theme: that they create a special Good Magazine content to create an inspirational experience for the reader and also helps sell a few cars.

Last week’s article that highlighted the number of ads and promotions the Monocle team had developed with brands brought a lot of discussion. After we highlighted 10 examples of ‘advertorial’ with brands like BMW and Diageo, PSFK readers gave their feedback on the issue.
An anonymous D said:
“You can call it an “adventurous” but its really just sleazy. When the line between editorial and advertising is completely obliterated there is no credibility whatsoever and if Moncole is pioneering in any respect its in doing more than anyone to obfuscate that line.”
J said:
What if, instead, they got brands to sponsor their “investigative” [...]

10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.

Monocle Magazine must have decided that the small stuff-for-the-creative-classist store they set up in London’s Marylebone must have been a success because they now have plans to launch stores in the US and Japan. The first will open in Brentwood, Los Angeles, at 225 26th Street then stores will also open in New York and Tokyo. Fashion Week Daily reports:
The Brentwood location of The Monocle Shop at 225 26th Street, Suite 19b, will feature new collaborations between the brand and designers, like the Comme des Garçons’ Hinoki candle, a unique sweatshirt from Tomorrowland, and a high-tech running kit created with [...]

Monocle, the magazine which became a shop has now extended to a weekly audio broadcast. Yesterday the first installment of the half hour show debuted. The program will feature a mix of smart discussion, previews, field reports and feature interviews. The show will focus on the horizon and explore the looming stories within the five areas that define the magazine’s editorial agenda: global affairs, business, culture, design and consumer culture. The show is hosted by editor in chief Tyler Brûlé.
The launch program takes a look ahead at the global landscape for 2009. From Oslo Martin Skancke, director general of Norway’s [...]