PSFK LogoTopic: Mos Def

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Pitchfork’s ‘Social History of MP3′ Presents the Big Picture

Pitchfork's 'Social History of MP3' Presents the Big Picture

Image credit: Getty Images, Art, concept, people, objects/Flickr
For the past decade or so capitalists have struggled to maintain control over the distribution of music. We’ve seen the trend reports, multitudes warning about the demise of the industry. We’ve also seen artists like Radiohead and front man Thom Yorke demonstrating a little optimism by facing the situation head on; see paywhatyouwill pricing and their decision to quit the album format cold turkey. Innovation is present, Mos Def’s T-shirt marketing, leak strategy, and new perspectives on album art included. Quite simply, the business of music is evolving and it is important [...]

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Mos Def launches New Album on a T-shirt

Mos Def launches New Album on a T-shirt

Some people accept the demise of the physical album as an inevitability, others embrace it. Like Mos Def: He’s releasing his latest album, The Ecstatic, as a T-shirt. How does that work? The T-shirt has The Ecstatic Killer of Sheep-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.
While some fans were disappointed by his last couple of showings (True Magic 2007, The New Danger 2004), The Ecstatic is getting good reviews. Pitchfork gives it an 8.0. We’re excited to see the man returning to his [...]

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