The 'It Girl' of the moment and her band will collaborate with the fashion king to create custom album covers.
The Kaiser Chiefs are enlisting fans in creating, buying & selling unique versions of the band's new album - and in profitting from their distribution.
The singer's successful new album shows the importance of branding and promotional deals.
Viinyl is a platform, allowing musicians to create an interactive website that promotes a single track - with video, music player, sharing, free downloads and email capture.
The band and the automaker have partnered to premiere the group's new music video as part of a deal that could change how music is funded in the near future.