A new executive team at MySpace is trying to reignite the brand by focusing on entertainment – music, videos and games – as users leave for “cooler” destinations.

The Spam Book tackles the annoyances of internet porn, email spam and viruses as culturally relevant media theory.

George Parker is the perpetrator of adscam.typepad.com. Every Tuesday he shares his opinions on the advertising world with PSFK.

“Simply because it will be impossible for online advertising and social media to deliver everything that is expected of it. The stark reality is that advertising on the Internet is not going to grow; it’s actually going to decrease.”

While many have written off MySpace as an ailing behemoth of social networks past, the site is hoping to reanimate their users by defining the site as a new platform for venting creativity. Echoing their early days as a community of young bands, MySpace wants to reposition itself as a place for young creatives, rather than a disorganized collection of companies, bands and individuals all spamming one another.
Creating a tighter demographic will certainly put a direction on the site, but it remains to be seen if it can compete with the readily updated features on Facebook.  Anastasia from Ypulse predicts [...]

Here’s a list of 10 interesting links we’ve posted on Twitter this week. To stay in touch, be sure to join the conversation and follow PSFK on Twitter for site updates and our favorite links from around the web.
1. Duncan Watts on the overcomplexity of global finance
2. MIT developing concrete that lasts 16,000 years
3. On the decline of MySpace and Bebo
4. Augmented realiy mobile gaming
5. Arkitip + Shepard Fairey issue release

6. ArchDaily ranks PSFK among top design blogs
7. Reminder that one must always treat one’s copywriters well
8. Painkiller ban cuts suicide rate

9. Concept hotel generates its own water from air
10. [...]

People are sharing bit.ly briefened links to video taken and uploaded minutes before and other protesters in Tehran hold their phones up high to record and share their activity with Iran and the outside world.
The developments in the use of the web to share, access, edit and discuss information about the crisis in Iran show just how modern news organizations are failing to deliver news in the way the public want to seek it.
Iranians and observers abroad are using right this minute Twitter, blogs, Flickr and YouTube to share information about what is happening within Iran at a speed that [...]

In case you hadn’t realized it, I am a multi-tasking, uber-achieving prince of the blogosphere… Meaning that apart from writing this weekly column for psfk, I also write a US blog, a UK one, and I also bore the shit out of people with various articles and books. The rest of the time I drink, smoke and am generally obnoxious. Anyway, I do have a certain propensity to piss people off when I rant about what I consider to be the slavish insanities of users of such phenomena as MySpace, Facebook and Twitter. Please don’t get me wrong here; I [...]

Muxtape, the formally popular and defunct mixtape site, officially relaunched last week with its new service for promoting bands.  With a tiny primary library of 12 bands, including Girl Talk and Reggie Watt, the simple layout is looking to expand for any bands willing to give it a go.
Muxtape comes from humble beginnings and endured a lengthy losing struggle against the RIAA. The site originally allowed users to create short playlists from their own MP3s and share them with others.  Aside from appearances, the new Muxtape carries few resemblances to the mixtape format that made it popular.  It is essentially [...]

MySpace, with about 27 million members, has seen a growth of nearly 400 percent since the start of the year. In April, it passed Google in hits and a users spend an average of an hour and 43 minutes on the site each month. The site offers the standard advertising plus special packages such as branded groups (e.g. Fructis)
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